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A Tennis Match, a Hat, and a Crisis Response Gone Awry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ffd4da4c-0a1e-4323-93cf-4e55c50ed330/Screenshot+2025-09-05+at+2.16.27%E2%80%AFPM.png Resources - A Tennis Match, a Hat, and a Crisis Response Gone Awry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/cracker-barrel monthly 0.5 2025-09-01 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/26c498d2-5319-4001-b2c3-c4a6d28c9bf7/86ed4110-7f8c-11f0-af6f-d7c2c0b29400.webp Resources - Rebrand Regrets: What Cracker Barrel and Jaguar Teach Us About Change - Make it stand out Credit: Yahoo Creators https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/aef6d6cf-b186-4a2d-8405-51f5c96748af/jaguar-1024x633.jpeg Resources - Rebrand Regrets: What Cracker Barrel and Jaguar Teach Us About Change - Make it stand out Credit: Jaguar https://www.theeoreport.com/resources/hot-mics monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d0482706-1ed4-453e-a4e8-fb83b2725fa9/Hot+Mic+Prevention.png Resources - Avoid a Hot Mess from Hot Mics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/hiring-process monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c39bbed7-f012-4137-8d92-20a8e6a8c64d/Reusing+Content+1.png Resources - Does Your Hiring Process Leave the Right Impression? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/reusingcontent monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d74c2639-26cb-4fdc-bb30-b81804abbbbc/Reusing+Content+1.png Resources - Your Best Content Is Already Written - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/gwynethpaltrow monthly 0.5 2025-08-04 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/7198089c-1d3f-49ac-9144-053c0a6353e6/Gwyneth+Paltrow+-+Spokesperson.png Resources - Was That Gwyneth Paltrow Video a Good Idea? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/4abb28f4-455d-4cfe-b027-bb5996924db9/Screenshot+2025-08-03+at+2.15.51%E2%80%AFPM.png Resources - Was That Gwyneth Paltrow Video a Good Idea? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/9c5fcc18-f9d9-4864-a5e8-4d2ba50f87c3/Screenshot+2025-08-03+at+2.13.44%E2%80%AFPM.png Resources - Was That Gwyneth Paltrow Video a Good Idea? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/350a20e5-7946-4455-a6a7-85ff161a000e/Screenshot+2025-08-03+at+2.14.57%E2%80%AFPM.png Resources - Was That Gwyneth Paltrow Video a Good Idea? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/resource-the-people-and-partnerships-worksheet monthly 0.5 2025-08-03 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a3f1b3d7-33c2-4b09-b6b0-be75b7a1828b/People+and+Partnerships+Graphic.png Resources - Resource: The People and Partnerships Worksheet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/jet2 monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f12ebdd4-8970-46f1-956c-a1571dfefeb3/Jet2+Holiday.png Resources - Jet2’s Viral Moment Gone to Waste - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/surprise-and-delight monthly 0.5 2025-07-14 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d995279a-6ebf-4459-83bb-d20559cf99b5/Surprise+and+Delight-EO+Report.png Resources - Surprise and Delight: How to Create Unforgettable Moments - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/sidewalks monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/89290a54-db59-4d93-9428-152b12f28c10/Copy+of+6.30+EO+Report.png Resources - What a Sidewalk Can Teach Us About Listening to Our Stakeholders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/quotes monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5e10dd7c-5186-485b-b838-949a99b170c2/6.30+EO+Report.png Resources - Using Caution with Quotes        - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/lessons-from-the-lake monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/3405a2fc-3649-4e6a-9d15-66956d827dae/2.png Resources - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8bd7c747-f24e-4f96-9471-e0612b1c4e3c/IMG_9486-preview+Large.jpeg Resources - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a8f99ec2-3aa9-4257-86bd-5fdfbbccfd21/IMG_9488-preview.jpg Resources - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a1a2a018-6ab8-42f9-af4c-838428913b61/IMG_9632-preview.jpg Resources - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/9e2d218f-3aff-40b2-bd6e-5434afa94c63/MAU-9027-1024x683.jpg Resources - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/426f66eb-5a85-4a3b-9925-c44c5747e5f7/IMG_3122+Large.jpeg Resources - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/feedback monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/2c1c4643-c8fe-4b65-b763-a3129cb3eacd/6.19+EO+Report.png Resources - How to Give (and Get) Good Feedback on Marketing Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/elf-brand-collab monthly 0.5 2025-06-08 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/befa2546-45ae-4198-949c-c5baa45460a3/6.9+v2EO+Report.png Resources - Short Takes: A Boat and a Brand Collab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/costco-diapers monthly 0.5 2025-06-08 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/301c15f7-a90d-4177-9d34-07d4d5d0df2d/6.9+EO+Report.png Resources - Diaper Drama: Costco’s Response to Consumer Backlash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/34c20c19-9394-4091-8ff0-971edb12bbc5/Screen+Shot+2025-06-03+at+12.05.47+PM.png Resources - Diaper Drama: Costco’s Response to Consumer Backlash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/2af6b171-991c-4d32-889e-e0c37095f710/Screen+Shot+2025-06-03+at+12.05.07+PM.png Resources - Diaper Drama: Costco’s Response to Consumer Backlash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/b9060ae1-95ce-469c-83e1-98e5cb226dc5/Screen+Shot+2025-06-03+at+12.04.56+PM.png Resources - Diaper Drama: Costco’s Response to Consumer Backlash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8ffe508c-bb76-4c7e-bdcf-08a93c89834a/IMG_2991+2+Medium.jpeg Resources - Diaper Drama: Costco’s Response to Consumer Backlash - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/reputation monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/41115c19-3617-4a5b-9296-9648980c9f86/6.2+v2EO+Report.png Resources - Lessons From the Reputation Re-Record That Never Dropped - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/johnchristensen monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/6b0b58ed-8520-4cbc-98d6-7d565fb36c00/chancellor-soua-f.jpg Resources - The Maverick We Needed: Communications Lessons from Chancellor Emeritus John E. Christensen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/cac865fe-6729-4dd6-be7d-8858044ac78e/john-christensen5-9.26.jpg.jpg Resources - The Maverick We Needed: Communications Lessons from Chancellor Emeritus John E. Christensen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/broadway-backlash monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5dbc8f75-b69a-4e1d-a4dc-1cd9bef344e5/5.26+EO+Report.png Resources - Broadway Backlash: Lessons from the Dolly Drama - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/geo monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8b489a96-9841-4c9d-a1be-825d86669fb8/5.19+EO+Report.png Resources - Get Ready – GEO Is Here - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/e706823c-b302-4da6-933c-844a50ea374b/Screen+Shot+2025-05-17+at+3.33.32+PM.png Resources - Get Ready – GEO Is Here - Make it stand out Google’s AI-generated responses to a search. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/260eab2e-c03c-4aae-a8ef-8c7c7f0028a3/Screen+Shot+2025-05-15+at+1.55.26+PM.png Resources - Get Ready – GEO Is Here - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/facebook-ads monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/fcf63b3e-d40f-430c-8f99-de889285c15c/5.12+EO+Report.png Resources - Facebook's Ad Policies Require Early Planning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/streisandeffect monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f66ee31a-8773-4605-8a92-0b1d390c50a7/5.5+EO+Report.png Resources - The Streisand Effect in Action: How Belichick’s Interview Dodge Became the Whole Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/evergreen monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a14fa1c1-fed2-4d59-aac9-e33daf9a275b/4.28+EO+Report+%281%29.png Resources - You Need an Evergreen Content Library - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/pitymarketing monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/e63d817c-239d-4e74-aacb-63421fb02f1b/4.21+EO+Report.png Resources - The Rise—and Risk—of “Pity Marketing” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/newsjacking monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/9a891b0e-830e-4e81-9157-881d81b31ad9/4.14+EO+Report.png Resources - What Is Newsjacking—And How Can Your Brand Do It Right? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/theordinary monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ec13e58c-40bd-421f-b4fc-cb1fa17679b7/4.7+2+EO+Report.png Resources - Short Takes: The Ordinary’s Un-Ordinary Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/happiestbaby monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f6291a1a-10ce-44b4-b9ea-a23b755c7a1a/4.7+EO+Report.png Resources - The High Cost of Low Empathy: What Brands Can Learn from the Happiest Baby Controversy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/67453501-35d9-4e46-9dc6-ca61aab5c88c/allisonkuch+comment.png Resources - The High Cost of Low Empathy: What Brands Can Learn from the Happiest Baby Controversy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/3fb1b591-e714-4d7d-9efd-391dd74638b6/IMG_2311.jpg Resources - The High Cost of Low Empathy: What Brands Can Learn from the Happiest Baby Controversy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f9ed4aea-55d2-483e-adc5-7e7f973bffef/chewy+comments.jpg Resources - The High Cost of Low Empathy: What Brands Can Learn from the Happiest Baby Controversy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/poppi monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a6488a72-7abc-49a1-80a8-117128257c11/3.31+EO+Report.png Resources - How Poppi is Fizzing Back Up After Influencer Campaign Falls Flat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/389fd3af-b3b2-41ee-88b4-83bbdafe51d4/Screen+Shot+2025-03-22+at+2.04.17+PM.png Resources - How Poppi is Fizzing Back Up After Influencer Campaign Falls Flat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/whitelotus monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/26de2cb2-841a-4287-9790-72d9472df89c/3.24+EO+Report.png Resources - The Risks & Rewards of Co-Branding with The White Lotus (AKA Murder Marketing) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/southwest-backlash monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/352ceae5-ea29-48a1-aa30-9c605fa6f75c/3.17+EO+Report.png Resources - Southwest Drops a Beloved Perk—Then Fumbles the Fallout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8e749058-2a30-4cdf-b49c-942f3cd311be/Screen+Shot+2025-03-13+at+2.50.09+PM.png Resources - Southwest Drops a Beloved Perk—Then Fumbles the Fallout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/0d445876-b267-4db3-9bf6-bb018c670a9e/Screen+Shot+2025-03-13+at+3.09.47+PM.png Resources - Southwest Drops a Beloved Perk—Then Fumbles the Fallout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/4a6b8750-a7e6-4072-8459-9b08abead683/Screen+Shot+2025-03-13+at+3.09.59+PM.png Resources - Southwest Drops a Beloved Perk—Then Fumbles the Fallout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/7313c9db-8954-442d-a40c-63f2806df880/Screen+Shot+2025-03-13+at+3.10.08+PM.png Resources - Southwest Drops a Beloved Perk—Then Fumbles the Fallout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/uno-trash-can monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/30a04216-9660-459c-9ab8-c600e631ed74/3.10+EO+Report.png Resources - How a Trash Can Helped Bring a Team to Victory - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/meghan-markle monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/db09b0e9-84f8-4145-a20a-5eb051b96907/3.3+EO+Report.png Resources - From American Riviera to As Ever: Lessons on Launching a Brand (The Hard Way) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/the-power-of-storytelling-lessons-from-an-anglerfish monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/3f981d61-dc52-418f-a720-1c8ac5886f6b/2.24++EO+Report++%281%29.png Resources - 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Interview with a Pro: Jeffrey Blount, Veteran NBC News Director & Author - Make it stand out Photo Credit: Teresa Woorman via The Washington Post https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5b6ea6d4-36e2-4520-9ff5-0efb52afc8cb/ef3b4e13-4c21-1c21-173e-3e8350da5f12.jpeg Resources - Interview with a Pro: Jeffrey Blount, Veteran NBC News Director & Author - Make it stand out Photo credit: Tina Krohn https://www.theeoreport.com/resources/clarity-rating-scale-comms-lessons-from-an-on-air-panic-attack monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c5ab4f78-0c72-4fee-8db1-833a14098e3f/Screen+Shot+2024-10-06+at+8.30.41+PM.png Resources - Clarity Rating Scale: Comms Lessons from an On Air Panic Attack - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/storm-response-excellence-a-leaders-internal-email-praises-oppd-and-models-great-comms monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/aa742c8c-c263-4ff7-a410-56080a90b185/123301cb-7eed-eb01-8620-25e6d5925cc0.jpeg Resources - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c1f244b7-2d9b-468c-8870-cdb6502439b7/7510754a-f2ee-adec-a63b-92b21314d6ef.jpeg Resources - Gruns on Instagram/Facebook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/meet-beverly-mahone-the-woman-behind-all-wordz-matter monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/949eb35c-a643-4b9f-9cd3-e152cd89a5d2/f5e9668b-802b-7efa-b73b-124650e70b1f.png Resources - Meet Beverly Mahone, the Woman Behind All Wordz Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/are-you-ready-for-the-summer-olympics-event-trivia monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/87dc7398-a365-4935-ab35-232fbb219c18/b38db6ee-d15c-35af-6ba5-a84a307467c6.jpg Resources - 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Taylor Swift’s Public Relations Lead Scores High, Why? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/business-phrases-that-stickthe-art-of-greetings-and-farewells monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/7280544f-2d4e-4edf-bc39-084cea2a7c78/engraved+door+handle.jpeg Resources - Business Phrases that Stick: The Art of Greetings and Farewells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/7ea22f60-875a-4394-bc1b-7c504287b44c/4509b800-20cd-0f8d-88ab-be7ac785993f.jpeg Resources - Business Phrases that Stick: The Art of Greetings and Farewells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/resources/spotlight-on-billboards monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d898e2aa-93ea-4a4a-b256-f75f17bdfe26/upside+down+plumbing+billboard.png Resources - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/db23db57-204d-4860-8b2a-7de8e54fb275/Screenshot+2025-09-07+at+10.23.16%E2%80%AFAM.png Newsletter Archive - PR Lessons from Baseball and Tennis This Week - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/happy-labor-day monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a0de1288-5486-4561-ac38-263d33357ec1/Cracker+Barrel.png Newsletter Archive - Happy Labor Day! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/db09b0e9-84f8-4145-a20a-5eb051b96907/3.3+EO+Report.png Newsletter Archive - Happy Labor Day! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/fc3748c5-864d-41f4-b815-87d5067441cc/IMG_3722.jpeg Newsletter Archive - Happy Labor Day! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-mic-is-always-on monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d0482706-1ed4-453e-a4e8-fb83b2725fa9/Hot+Mic+Prevention.png Newsletter Archive - The Mic Is Always On - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c1c82c10-6fbc-4ef6-895b-e2b39dded725/ef3b4e13-4c21-1c21-173e-3e8350da5f12.jpeg Newsletter Archive - The Mic Is Always On - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/cb3ab91c-074b-4e15-a28a-fe7967a1e548/Allison+Carter+.png Newsletter Archive - The Mic Is Always On - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-hiring-edition monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c39bbed7-f012-4137-8d92-20a8e6a8c64d/Reusing+Content+1.png Newsletter Archive - The Hiring Edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/97c91cb5-a0c3-47a8-9fe8-84527deb2fde/hiring-the-best.png Newsletter Archive - The Hiring Edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/7f3f45cd-ef06-471b-b288-7e43b81d72ff/IMG_3676.jpg Newsletter Archive - The Hiring Edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/recycle-reduce-reuse monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d74c2639-26cb-4fdc-bb30-b81804abbbbc/Reusing+Content+1.png Newsletter Archive - Recycle, Reduce, Reuse - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/4544bff5-d2c3-4578-8857-80a8462fcbe2/Reusing+Content+1.png Newsletter Archive - 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Your Temporary Spokesperson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/495481af-7ee4-4449-bd85-92a1ca21d645/Screenshot+2025-08-03+at+2.28.37%E2%80%AFPM.png Newsletter Archive - Your Temporary Spokesperson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/find-your-people monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a3f1b3d7-33c2-4b09-b6b0-be75b7a1828b/People+and+Partnerships+Graphic.png Newsletter Archive - Find Your People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1736561495652-HRCJXJMK1LH9QMABQPBH/1.13+EO+Report.png Newsletter Archive - Find Your People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/10a5ae1f-1971-49d3-85b4-c51b07320947/sethgodinstory.png Newsletter Archive - Find Your People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/nothing-beats-a-jet2-holiday monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1752863630932-9X2740IKQ8PYJPNIC5A2/Jet2+Holiday.png Newsletter Archive - Nothing Beats a Jet2 Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/83d0fdf2-3b4b-46f3-b940-3a64ad95064a/Media+bias-eo+report.png Newsletter Archive - Nothing Beats a Jet2 Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c0e021fc-9a95-4f7d-9076-b682fb2b0045/Anik_Singal.jpeg Newsletter Archive - Nothing Beats a Jet2 Holiday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/surprise monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d995279a-6ebf-4459-83bb-d20559cf99b5/Surprise+and+Delight-EO+Report.png Newsletter Archive - Surprise!!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/befa2546-45ae-4198-949c-c5baa45460a3/6.9+v2EO+Report.png Newsletter Archive - Surprise!!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/dd547136-0f56-4ccf-8a42-2eb85a388fde/Merriam+Webster+Tweet+-+EO+Report.png Newsletter Archive - Surprise!!!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/what-i-cant-hear-you monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/89290a54-db59-4d93-9428-152b12f28c10/Copy+of+6.30+EO+Report.png Newsletter Archive - What? I Can’t Hear You. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ced493cc-9382-4946-9ef9-7b636af48a44/Picture1.png Newsletter Archive - What? I Can’t Hear You. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-eo-report-is-the-best-communications-newsletter-out-there-someone-probably monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5e10dd7c-5186-485b-b838-949a99b170c2/6.30+EO+Report.png Newsletter Archive - “The EO Report is the best communications newsletter out there.” -Someone, Probably - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a14fa1c1-fed2-4d59-aac9-e33daf9a275b/4.28+EO+Report+%281%29.png Newsletter Archive - “The EO Report is the best communications newsletter out there.” -Someone, Probably - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/df06cff0-57f9-45a8-a2c2-0a1651730767/ChatGPT+Screengrab.png Newsletter Archive - “The EO Report is the best communications newsletter out there.” -Someone, Probably - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/lessons-from-the-lake monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/3405a2fc-3649-4e6a-9d15-66956d827dae/2.png Newsletter Archive - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/3f981d61-dc52-418f-a720-1c8ac5886f6b/2.24++EO+Report++%281%29.png Newsletter Archive - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/761124ed-b7e6-48bf-8bba-de8f47e678a3/Screen+Shot+2025-06-19+at+2.08.41+PM.png Newsletter Archive - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f9e21a28-b7e5-447a-9fc0-7f6927651954/poj2vs50mcz1jxztgurqao8unc2j.jpeg Newsletter Archive - Lessons from the Lake - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/give-me-something-i-can-work-with-here monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/2c1c4643-c8fe-4b65-b763-a3129cb3eacd/6.19+EO+Report.png Newsletter Archive - Give Me Something I Can Work With Here - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/b13f9083-bb53-4f95-8e2e-fafb08e8e8db/6.19++2+EO+Report.png Newsletter Archive - Give Me Something I Can Work With Here - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/192d35eb-4d8a-41c6-882a-c4d28ec0b51b/jss.png Newsletter Archive - Give Me Something I Can Work With Here - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/diaper-drama monthly 0.5 2025-06-09 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/301c15f7-a90d-4177-9d34-07d4d5d0df2d/6.9+EO+Report.png Newsletter Archive - Diaper Drama - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/befa2546-45ae-4198-949c-c5baa45460a3/6.9+v2EO+Report.png Newsletter Archive - Diaper Drama - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-maverick-we-needed monthly 0.5 2025-06-08 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/6b0b58ed-8520-4cbc-98d6-7d565fb36c00/chancellor-soua-f.jpg Newsletter Archive - The Maverick We Needed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/41115c19-3617-4a5b-9296-9648980c9f86/6.2+v2EO+Report.png Newsletter Archive - The Maverick We Needed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/its-not-theater-without-the-drama monthly 0.5 2025-06-08 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5dbc8f75-b69a-4e1d-a4dc-1cd9bef344e5/5.26+EO+Report.png Newsletter Archive - It’s Not Theater Without the Drama. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/352ceae5-ea29-48a1-aa30-9c605fa6f75c/3.17+EO+Report.png Newsletter Archive - It’s Not Theater Without the Drama. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/seo-try-geo monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/0ff1487f-b975-43c4-815e-9d0253fb1424/5.19+EO+Report+%281%29.png Newsletter Archive - SEO? Try GEO. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/60c44951-ba11-4244-8367-12e5cd42ff71/5.19+2+EO+Report.png Newsletter Archive - SEO? Try GEO. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5f27e40e-9a26-4b85-adef-100dc7d665d6/1747227989051.jpg Newsletter Archive - SEO? Try GEO. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/avoiding-facebook-jail monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/fcf63b3e-d40f-430c-8f99-de889285c15c/5.12+EO+Report.png Newsletter Archive - Avoiding Facebook Jail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/e618d520-d4d6-406b-89eb-a3a0667ba941/1746738131232.jpeg Newsletter Archive - Avoiding Facebook Jail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/7422f0f5-7080-47ab-b8ec-ae76a659c1dd/Screen+Shot+2025-05-10+at+4.36.22+PM.png Newsletter Archive - Avoiding Facebook Jail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/dont-look-over-there monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f66ee31a-8773-4605-8a92-0b1d390c50a7/5.5+EO+Report.png Newsletter Archive - Don’t Look Over There! - Make it stand out There’s nothing like a bad interview to get public relations pros buzzing, and last week, the industry was aflutter after former Patriots Head Coach Bill Belicheck granted an interview to CBS Sunday Morning to promote his new book. While there were several moments that would spike your average PR person’s blood pressure, one question stole the spotlight from the entire interview. When asked how he and his 24-year-old girlfriend Jordan Hudson met, the camera pans to her shutting down the question with a terse, “We’re not talking about that.” The coverage on the moment exploded. Memes were created. That single moment, paired with a little bit of commentary about Belichek’s tattered sweatshirt, dominated stories and public discourse. Public relations professionals call this spinout the Streisand effect. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/198bdf4a-df01-44b6-99d0-399859bdf76e/Screen%2BShot%2B2024-10-06%2Bat%2B8.30.41%2BPM.png Newsletter Archive - Don’t Look Over There! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/youre-reading-an-award-winning-newsletter monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a14fa1c1-fed2-4d59-aac9-e33daf9a275b/4.28+EO+Report+%281%29.png Newsletter Archive - You’re Reading an Award-Winning Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ba5bee21-0147-444d-b27b-9d8b86f3afc6/Pinacles.jpg Newsletter Archive - You’re Reading an Award-Winning Newsletter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/cry-me-a-river monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/e63d817c-239d-4e74-aacb-63421fb02f1b/4.21+EO+Report.png Newsletter Archive - Cry Me a River - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1734578101444-ZSGMPU6UROWYFGYWI5DA/12.23+EO+Report.png Newsletter Archive - Cry Me a River - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/steal-the-spotlight-newsjacking monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/9a891b0e-830e-4e81-9157-881d81b31ad9/4.14+EO+Report.png Newsletter Archive - Steal the Spotlight: Newsjacking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1738514350352-E005740E4NKIB2OOIF1C/2.3+EO+Report+.png Newsletter Archive - Steal the Spotlight: Newsjacking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-high-cost-of-low-empathy monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f6291a1a-10ce-44b4-b9ea-a23b755c7a1a/4.7+EO+Report.png Newsletter Archive - The High Cost of Low Empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ec13e58c-40bd-421f-b4fc-cb1fa17679b7/4.7+2+EO+Report.png Newsletter Archive - The High Cost of Low Empathy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-good-and-bad-of-co-branding monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a6488a72-7abc-49a1-80a8-117128257c11/3.31+EO+Report.png Newsletter Archive - The Good and Bad of Co-Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/26de2cb2-841a-4287-9790-72d9472df89c/3.24+EO+Report.png Newsletter Archive - The Good and Bad of Co-Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ca6f3a4b-439b-41cc-be32-ae85b4f8766a/Wall+Street+Journal Newsletter Archive - The Good and Bad of Co-Branding From The Wall Street Journal: For more than a decade, a Ford sales executive kept a meticulous log of mixed metaphors and malaprops uttered in Ford meetings, from companywide gatherings to side conversations. It documents 2,229 linguistic breaches, including the exact quote, context, name of the perpetrator and color commentary. https://www.theeoreport.com/newsletter-archive/how-the-four-seasons-took-a-branding-gamble monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/26de2cb2-841a-4287-9790-72d9472df89c/3.24+EO+Report.png Newsletter Archive - How the Four Seasons Took a Branding Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/71f57fd5-f8f8-4ddf-a955-cc27b059e197/3.24+2+EO+Report.png Newsletter Archive - How the Four Seasons Took a Branding Gamble - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ebc8b161-9fae-4581-87d1-053e61e9a238/IMG_AEF4FC5E4CDF-1.jpeg Newsletter Archive - How the Four Seasons Took a Branding Gamble A couple of weeks ago, we brought you a story about how the University of Nebraska at Omaha’s new locker room tradition helped fuel team cohesion and fan support, leading to national media attention and a trip to their first March Madness tournament. The team played last Thursday, falling to St. John’s. We loved the university’s response: “tough loss, tougher family.” It’s no secret that more and more brands are shifting their marketing dollars away from traditional channels and funneling more to user-generated content and influencer strategies. The Drum reports that Unilever will spend 50% of its budget on social strategy this year. From The Current: Three takes on how artificial intelligence will overhaul advertising strategies. https://www.theeoreport.com/newsletter-archive/is-southwest-losing-more-than-just-my-luggage monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/352ceae5-ea29-48a1-aa30-9c605fa6f75c/3.17+EO+Report.png Newsletter Archive - Is Southwest Losing More Than Just My Luggage? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/b10be626-d876-47bd-9a27-d33d48156f05/2.10+EO+Report+.png Newsletter Archive - Is Southwest Losing More Than Just My Luggage? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/why-teams-fandoms-and-customers-need-glue monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/30a04216-9660-459c-9ab8-c600e631ed74/3.10+EO+Report.png Newsletter Archive - Why Teams, Fandoms, and Customers Need “Glue” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1734578101444-ZSGMPU6UROWYFGYWI5DA/12.23+EO+Report.png Newsletter Archive - Why Teams, Fandoms, and Customers Need “Glue” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f447a2ab-dee5-4b5f-8b6f-9d4edf9bd792/1736542552281.jpeg Newsletter Archive - Why Teams, Fandoms, and Customers Need “Glue” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/meghan-markles-second-brand-launch monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/db09b0e9-84f8-4145-a20a-5eb051b96907/3.3+EO+Report.png Newsletter Archive - Meghan Markle’s (Second) Brand Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/feed20e7-9de1-49c1-ab2e-f4ce38517ab5/3.3+-2+EO+Report.png Newsletter Archive - Meghan Markle’s (Second) Brand Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/37e2ada3-c0f4-47af-bec4-ad84c858bc47/IMG_4825+Large.jpeg Newsletter Archive - Meghan Markle’s (Second) Brand Launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/what-a-little-fish-taught-us-about-storytelling monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/3f981d61-dc52-418f-a720-1c8ac5886f6b/2.24++EO+Report++%281%29.png Newsletter Archive - What a Little Fish Taught Us About Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/13282a49-a363-44e7-92fb-42aa01e7ab5f/2.24-2+EO+Report.png Newsletter Archive - What a Little Fish Taught Us About Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/bd47cedf-b582-4007-9c6f-56a69e797a71/Influencers.jpg Newsletter Archive - What a Little Fish Taught Us About Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/41ca795d-2a5c-4857-88cb-6078d7ed112b/SR__25.02.18_tiktok-creator_2%2BMedium.jpg Newsletter Archive - What a Little Fish Taught Us About Storytelling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/burger-kings-social-media-blunder-managing-employee-separation monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/0c1c35c2-a43f-4c11-b3b5-fd0b439357d0/2.17+EO+Report+.png Newsletter Archive - Burger King’s Social Media Blunder: Managing Employee Separation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1739589050215-EXPHUG9UOHLZ90WD6DIO/_2.17+-2+EO+Report+.png Newsletter Archive - Burger King’s Social Media Blunder: Managing Employee Separation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/rlwow3m3eq71c3bal4luqg3bh986pk monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1738857079638-Y36NO5KDLN0QRBG3HS4G/2.10+EO+Report+.png Newsletter Archive - When to Silence and Be Silent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/eb8c3078-8454-4c68-9f62-429c7dc0c676/2.10+-2-+EO+Report+.png Newsletter Archive - When to Silence and Be Silent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/493d3352-f7c1-4683-adc2-75675b11ffdb/Screen+Shot+2025-02-06+at+10.45.08+AM.png Newsletter Archive - When to Silence and Be Silent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/wtxhisk98r4zrktbxywnuy1e20dnw8 monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1738514350352-E005740E4NKIB2OOIF1C/2.3+EO+Report+.png Newsletter Archive - Taking Care of Your People Through Communication in a Crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1735995635871-QPZQMCC1ZINNWXWU75D4/1.6+EO+Report.png Newsletter Archive - Taking Care of Your People Through Communication in a Crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8f1c71e4-0b8c-4398-8eb5-4b85ee5c7e86/2.3+EO+Report+250x300+%282%29.png Newsletter Archive - Taking Care of Your People Through Communication in a Crisis Instagram has a new grid format, and with that comes a need to update your sizing and templates. Here’s a complete guide. https://www.theeoreport.com/newsletter-archive/what-tiktok-going-dark-reminded-us-of monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1737942358468-OYIZGBYBG86VACVAU1UI/1.27+EO+Report+.png Newsletter Archive - What TikTok Going Dark Reminded Us Of - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/9ae685c1-42d0-4683-8c48-239e85beb3fe/12.9+EO+Report.png Newsletter Archive - What TikTok Going Dark Reminded Us Of - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/74b7946c-e767-4ca7-888a-9a762a0c1118/BWG+Template+%283%29.png Newsletter Archive - What TikTok Going Dark Reminded Us Of From the BBC: LinkedIn is accused of using your private messages to train its AI. https://www.theeoreport.com/newsletter-archive/dcgx04p5thyghaegd2aantcodqjmd6 monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1737144137495-MT6A9ACOZ9Y5EX7HVD9U/1.20+EO+Report+1.png Newsletter Archive - Defining the Story of Our Democracy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1737145016739-9BW2BQS2BA8V60AU8YWO/1.20+EO+Report+2.png Newsletter Archive - Defining the Story of Our Democracy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/3deda4dc-932a-4c8c-b5aa-df1f0c718a23/Screenshot+2025-01-19+at+2.17.21%E2%80%AFPM.png Newsletter Archive - Defining the Story of Our Democracy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/its-been-a-busy-week-in-the-comms-world monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1736561495652-HRCJXJMK1LH9QMABQPBH/1.13+EO+Report.png Newsletter Archive - It’s Been A Busy Week in the Comms World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/60923e94-d4d1-48ca-96b1-c85ee5a005f7/1.13+2+EO+Report.png Newsletter Archive - It’s Been A Busy Week in the Comms World - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/4222bdf0-0385-49b8-98bb-9afc252084a3/Screen%2BShot%2B2025-01-10%2Bat%2B7.55.45%2BPM.jpg Newsletter Archive - It’s Been A Busy Week in the Comms World Big news from the social media world this week: Meta has reversed its policy of third-party fact-checking and is moving to a community feedback-based model. Meta’s announcement found here. https://www.theeoreport.com/newsletter-archive/i-wish-we-thought-of-that-ads-the-pros-loved-in-2024-yhh3r monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f9d303e9-eba5-48d6-a085-3925eb3c9248/_1.6+2+EO+Report.png Newsletter Archive - One Year Later - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1735995635871-QPZQMCC1ZINNWXWU75D4/1.6+EO+Report.png Newsletter Archive - One Year Later - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/85c78ad3-b1c3-4ae5-a503-ca6ad732a108/Screen+Shot+2025-01-02+at+2.58.41+PM.png Newsletter Archive - One Year Later Many companies are testing out “unhinged marketing.” Sometimes it works, most times it fails for trying too hard. But who’s doing it well? Surreal, a cereal company. What makes it especially crazy? They’re doing it on LinkedIn – a channel often immune to “unhinged” tactics. Stop writing bad email subject lines. Subjectline.com is a free tool that grades your subject lines and proposes changes to make them better. From PR Daily: Communicators share their top writing tips. https://www.theeoreport.com/newsletter-archive/i-wish-we-thought-of-that-ads-the-pros-loved-in-2024 monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1735424392909-1EODHAHAMU5LURHB86G1/12.30+EO+Report.png Newsletter Archive - “I Wish We Thought of That”: Ads the Pros Loved in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/6f08f55f-e3ea-4f1a-a2c8-03ff5d935021/Screen+Shot+2024-12-28+at+7.10.50+PM.png Newsletter Archive - “I Wish We Thought of That”: Ads the Pros Loved in 2024 It’s time for all of the “end-of-year recap” lists. We’re loving this one from AdWeek that highlights some of the best ads of the year. What were your favorites? Planning your professional development for 2025? Girls in Marketing has pulled together a full list of no-cost resources for marketers looking to level up. AI comes with both the good and the bad. AI-generated reviews are becoming more and more prevalent. From AP News, here’s how to spot the fakes from the real ones. https://www.theeoreport.com/newsletter-archive/to-know-where-youre-going-you-must monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1734578101444-ZSGMPU6UROWYFGYWI5DA/12.23+EO+Report.png Newsletter Archive - To Know Where You’re Going, You Must… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/bf893c47-01c1-422d-ab49-b1d2d9538761/Screen+Shot+2024-12-18+at+9.34.07+PM.png Newsletter Archive - To Know Where You’re Going, You Must… Ever wonder what it would look like to wear Times New Roman? How about Franklin or Papyrus? Wonder no more! We love this video showing fonts styled as outfits. (H/t: Thanks to Josh Nichol-Caddy for the submission.) What’s going on with TikTok? Is it shutting down? Here’s an explainer from Forbes. 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Grace in Losing and Winning at Wimbledon - Make it stand out Photo Credit: Kirsty Wigglesworth / Associated Press https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8addc113-c1ce-412f-9a64-8b7807c9f3c9/wimbledon-2.png Newsletter Archive - Grace in Losing and Winning at Wimbledon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c540418a-3162-4eba-8db8-20f2a74eb002/espy-awards.jpeg Newsletter Archive - Grace in Losing and Winning at Wimbledon - Make it stand out Photo Credit: Mark J. Terrill / Associated Press https://www.theeoreport.com/newsletter-archive/the-language-luminary-exploring-the-impact-of-all-wordz-matter monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/b5808f41-1413-4e4e-a49e-e89471dfbd29/auntie-bev.png Newsletter Archive - The Language Luminary: Exploring the Impact of All Wordz Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/23ed6922-9115-4bb0-8c67-cd1aa019f587/gummy-vitamin.jpeg Newsletter Archive - The Language Luminary: Exploring the Impact of All Wordz Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f84c3acd-7de9-4fc7-9a16-b665c28b710a/gummy-response-1.jpeg Newsletter Archive - The Language Luminary: Exploring the Impact of All Wordz Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ff09eb6a-ff1a-433a-aec2-a6a254346a18/gummy-response-2.jpeg Newsletter Archive - The Language Luminary: Exploring the Impact of All Wordz Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8affdc2d-7ee9-4364-84c7-65583acbc9e9/gummy-response-3.jpeg Newsletter Archive - The Language Luminary: Exploring the Impact of All Wordz Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/792c461e-f7b1-4ef2-a8a1-7c2794b23356/gummy-response-4.jpeg Newsletter Archive - The Language Luminary: Exploring the Impact of All Wordz Matter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/farewell-to-the-wildlife-content-wonder-woman monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/7450ceeb-ae2a-4ce8-8967-497c514e2f3c/wildlife-tweet.jpeg Newsletter Archive - Farewell to the Wildlife Content Wonder Woman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5faf130b-d3ac-4bd2-9f23-fc3d2f25fc3e/olympic-mascots.jpeg Newsletter Archive - Farewell to the Wildlife Content Wonder Woman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ce14184c-67b1-4571-878c-a9a13e83243d/paris-olympic-logo.png Newsletter Archive - Farewell to the Wildlife Content Wonder Woman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/taylor-swifts-public-relations-lead-scores-high-why monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/547115f1-ecb4-4a2b-b9d3-6a36f3a8d75d/taylor-swift-tree-paine.png Newsletter Archive - Taylor Swift’s Public Relations Lead Scores High, Why? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/4500bf1d-5d59-41bf-b3b0-0ddf2a439691/willie-nelson-twitter.png Newsletter Archive - Taylor Swift’s Public Relations Lead Scores High, Why? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/business-phrases-that-stick-the-art-of-greetings-and-farewells monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/eea4ad8b-befb-461d-97c0-63a112de0b45/shorts-in-the-pool.png Newsletter Archive - Business Phrases that Stick: The Art of Greetings and Farewells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/c3914380-5cd6-41c0-8fca-1d23edc318dd/lululemon-door.jpeg Newsletter Archive - Business Phrases that Stick: The Art of Greetings and Farewells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/26870f4a-6ce4-40f1-8f36-cf9378d1aea6/memoir-bill-fold.jpeg Newsletter Archive - Business Phrases that Stick: The Art of Greetings and Farewells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/603c5c70-ddd8-48ce-8ac3-0f11c4d292de/joey-chestnut.jpeg Newsletter Archive - Business Phrases that Stick: The Art of Greetings and Farewells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/summer-shorts-a-spotlight-on-billboards monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/662fd08c-32cf-4ab0-9237-647e88f86d17/summer-shorts.png Newsletter Archive - Summer Shorts: A Spotlight on Billboards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/569f16c3-e9a3-40e7-8cf6-6469f5bb61a5/billboard.png Newsletter Archive - Summer Shorts: A Spotlight on Billboards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/23c0e080-60f4-46ca-b4e6-1842e348fa61/law-billboard.jpeg Newsletter Archive - Summer Shorts: A Spotlight on Billboards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1721332349054-3LVR1MO5CZAA2WA8RFDO/bumble-billboard-1.png Newsletter Archive - Summer Shorts: A Spotlight on Billboards https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1721332350499-KBVNTCSEEZ13MSF7NO2R/bumble-billboard-2.png Newsletter Archive - Summer Shorts: A Spotlight on Billboards https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/323ee50d-a5dc-4c98-a853-6651f93ac52d/bumble-instagram.png Newsletter Archive - Summer Shorts: A Spotlight on Billboards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/summer-shorts-the-conclusion-to-scottie-schefflers-visit-to-kentucky monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/662fd08c-32cf-4ab0-9237-647e88f86d17/summer-shorts.png Newsletter Archive - Summer Shorts: The Conclusion to Scottie Scheffler’s Visit to Kentucky - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/b218a5b6-f806-4ecc-ae90-f328d76ac0bb/detective-statement.jpeg Newsletter Archive - Summer Shorts: The Conclusion to Scottie Scheffler’s Visit to Kentucky - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1dec9cb4-c85b-4dde-a647-def3e60c2ad9/files.jpeg Newsletter Archive - Summer Shorts: The Conclusion to Scottie Scheffler’s Visit to Kentucky - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/remembering-the-reason-for-memorial-day monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/19d294e2-5ed4-4f9b-a0ca-385e3214768e/gravestone.png Newsletter Archive - Remembering the Reason for Memorial Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5ee039b9-3475-4c72-bd62-d5fec537630d/network.png Newsletter Archive - Remembering the Reason for Memorial Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/measurement-focus-the-difference-between-outputs-and-outcomes monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8023cf03-dbd8-4772-8a2a-89a5970329af/outputs-vs-outcomes.png Newsletter Archive - Measurement Focus: The Difference between Outputs and Outcomes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/543651b2-5927-4b7e-befc-ff25a9750ee6/scheffler.png Newsletter Archive - Measurement Focus: The Difference between Outputs and Outcomes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/interview-with-a-proand-author-monique-farmer monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/86eeb4dc-4f1e-47e1-a332-9ef6487699da/rulers.png Newsletter Archive - Interview with a Pro…and Author: Monique Farmer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/edbe3ec4-52b3-445a-9a16-4e057c5c5ae9/toothbrushes.png Newsletter Archive - Interview with a Pro…and Author: Monique Farmer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/how-does-apples-privacy-settings-affect-measurement monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/0c216690-09f4-47ef-b9c5-fb4db7251733/handwriting.png Newsletter Archive - How Does Apple’s Privacy Settings Affect Measurement? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/bd3da8e0-8a2b-4ec8-9e00-a5690b21f1c3/anna-at-mangelsens.jpeg Newsletter Archive - How Does Apple’s Privacy Settings Affect Measurement? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/13a91b22-b137-4b9f-b780-d082977f3c1d/5-lessons-learned.png Newsletter Archive - How Does Apple’s Privacy Settings Affect Measurement? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/missed-opportunity-how-rigidity-in-rules-cost-a-fast-food-giant-a-creative-collaboration monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5b771e12-e2f2-431b-812f-2b7dd0c301e7/cfa-vs-shake-shack.png Newsletter Archive - Missed Opportunity: How Rigidity in Rules Cost a Fast Food Giant a Creative Collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/32f88fe4-f8fd-4ede-9a6c-630e0bdbce0d/cfa-tik-tok.png Newsletter Archive - Missed Opportunity: How Rigidity in Rules Cost a Fast Food Giant a Creative Collaboration - The Situation However, on Monday, April 15, Mira posted a video saying that Chick-fil-A’s “upper management and PR” asked her to stop posting videos explaining that rules within the employee handbook prohibit the making of such videos. Instead of offering her a “collab,” Chick-fil-A asked her to stop posting. Mira was selective and professional with her words, saying that she was sad to stop posting, and to her — at that time — 70K followers, that she was open to other collaborations. She added that Chick-fil-A management was not requiring Mira to remove the food reviews from her feed. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/aaf96ae7-a9ac-4f9d-9ca8-a5c730779676/shake-shack-tik-tok.png Newsletter Archive - Missed Opportunity: How Rigidity in Rules Cost a Fast Food Giant a Creative Collaboration - Talent Available! By the following Monday, we learned that Shake Shack had jumped at the chance to collaborate with Mira. In her first Shake Shack video, Mirathesiren is surrounded by sandwiches and sauces. Her first Shake Shack food review has 1.4M views with her ever-growing number of loyal followers, rallying in her support. As of this week, Mira’s TikTok followers are 128K. This propels Mirathesiren into “influencer’ status by social media standards. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/9b24e734-490f-4f54-b83a-533dcd0c4794/linkedin-post.png Newsletter Archive - Missed Opportunity: How Rigidity in Rules Cost a Fast Food Giant a Creative Collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8c330d44-6f70-4e4c-8113-d36de9dae3de/nebraska-tornado.jpeg Newsletter Archive - Missed Opportunity: How Rigidity in Rules Cost a Fast Food Giant a Creative Collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/9292c81d-077e-49e2-95fb-530021df210d/zach-bryan-instagram.png Newsletter Archive - Missed Opportunity: How Rigidity in Rules Cost a Fast Food Giant a Creative Collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-staying-power-of-pure-michigan monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/2a5f50ff-0555-4a15-abd0-bb724a8cacbc/pure-michigan.png Newsletter Archive - The Staying Power of Pure Michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ca4e8b57-5ebf-4227-9d2e-a28bde51cafd/prsa.png Newsletter Archive - The Staying Power of Pure Michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/b9c496b2-a38b-491d-a57c-9cf06a9853e1/questions.png Newsletter Archive - The Staying Power of Pure Michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/how-to-be-a-supercommunicator monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ab04910a-b1ae-4db5-8c3a-444e1153daf2/supercommunicators-book.png Newsletter Archive - How to be a Supercommunicator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/575f7d7c-924f-4ca5-92b9-01409124337f/topic-poll.png Newsletter Archive - How to be a Supercommunicator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/a2c24cc8-2fe5-449d-8a01-bb2237d4c40e/poll-comment.png Newsletter Archive - How to be a Supercommunicator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d1fc1dc2-535a-441c-929f-148191b3f22f/quillbot.png Newsletter Archive - How to be a Supercommunicator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/the-diagram-of-a-winning-team-how-to-create-a-high-performance-workplace monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1cbe6cf5-b36a-4074-b7df-4bc5abf1a5af/football-play.png Newsletter Archive - The Diagram of a Winning Team: How to Create a High-Performance Workplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/284151fc-1f8d-4903-9445-a24583a82707/tresemme.jpeg Newsletter Archive - The Diagram of a Winning Team: How to Create a High-Performance Workplace - Tresemme Hairspray’s placement of the QR code to get “Stylist Tips & Tricks” embedded in a woman’s head graphic made me do a double take. I waffled; was it creepy or clever? I brought the question to you, dear readers, and we have the answer: https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/02569b83-5c13-4527-8b82-012f7ce5a503/tresemme-poll.png Newsletter Archive - The Diagram of a Winning Team: How to Create a High-Performance Workplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/78beea7d-22f2-4849-9d16-09d3a0823044/xkcd-comic.jpeg Newsletter Archive - The Diagram of a Winning Team: How to Create a High-Performance Workplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/feedback-is-a-gift monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/849da33a-a832-4e66-a91f-680511903077/rick-fredericks.jpeg Newsletter Archive - Feedback is a Gift - In the end, whether we find a lesson in the feedback, learn something new about ourselves, or simply reaffirm our existing beliefs, the process of considering feedback holds inherent value. It challenges us to reflect, evaluate, and evolve. Even if we ultimately choose to reject certain feedback, the act of engaging with it prompts self-awareness and critical thinking. I am grateful for my time with Rick, and I try to carry his gentle wisdom with me. https://www.theeoreport.com/newsletter-archive/why-asking-pesky-questions-matters monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/891c9c69-55cb-484d-9a9d-f48650965931/question-mark.png Newsletter Archive - Why Asking Pesky Questions Matters - Introducing EO-isms I operate under a set of guiding principles that structure how I work. Most EO-isms have evolved from front line experiences and impressive mess-ups. We kick off this series with one of my very favorite principles: Identify and ask pesky questions. What are the benefits? Read on … https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f6180b85-2e6e-4910-8ee5-6af610152565/tresemme.jpeg Newsletter Archive - Why Asking Pesky Questions Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/eb1e61c1-891f-4d04-835b-cc9c5f137b52/betty-cole-dukert.png Newsletter Archive - Why Asking Pesky Questions Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/a-crisis-is-brewing-to-speak-or-not-to-speak monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f24cca0c-b367-4345-bbca-2ab7608e4dc2/perplexity.png Newsletter Archive - A Crisis is Brewing: To Speak or Not to Speak? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/lessons-from-a-ku-visit monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/39c45da6-1296-4e3f-8b26-c8f9c5bb241d/ku-jayhawk.png Newsletter Archive - Lessons from a KU Visit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1721275623487-6IV2CTUBQI5CI4TJ8L29/ku1.jpeg Newsletter Archive - Lessons from a KU Visit https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1721275625819-QMJBCDFB8WRSMWQC04G6/ku2.jpeg Newsletter Archive - Lessons from a KU Visit https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1721275627953-RL29NNO9I3YIMDMNC91K/ku3.jpeg Newsletter Archive - Lessons from a KU Visit https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1d60ac1f-678d-4f86-99dd-e4a3051a348b/interview-with-a-pro.png Newsletter Archive - Lessons from a KU Visit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/bb071f45-c591-4050-927e-165ecba6c188/nato-numbers.png Newsletter Archive - Lessons from a KU Visit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/kelloggs-and-a-looming-customer-boycott-what-happened-and-why-so-quiet monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/6d7d492b-7148-4ce0-9c28-8c8026f5a7b8/kelloggs.png Newsletter Archive - Kellogg's and a Looming Customer Boycott: What Happened and Why so Quiet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/b6d9f812-ff17-4e64-9806-302ac5c93f14/kelloggs-tweet.png Newsletter Archive - Kellogg's and a Looming Customer Boycott: What Happened and Why so Quiet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/2dc51bfc-3086-400d-bf8d-4bfae84128eb/boycott-kelloggs.png Newsletter Archive - Kellogg's and a Looming Customer Boycott: What Happened and Why so Quiet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/8bd1e46b-27d3-4c38-a537-59684c023b14/ai-assistant.png Newsletter Archive - Kellogg's and a Looming Customer Boycott: What Happened and Why so Quiet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d753987d-0b90-4e8a-bbe6-db7ce9a16813/address-numbers.jpeg Newsletter Archive - Kellogg's and a Looming Customer Boycott: What Happened and Why so Quiet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/what-does-your-audience-need monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/4c8a3278-e611-4cca-b4e5-ebc2a15340dd/warren-buffet.png Newsletter Archive - What Does Your Audience Need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/453a7454-ced2-4b1f-a835-e9e1c27d6b56/att-text.jpeg Newsletter Archive - What Does Your Audience Need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/5159cdb8-f131-4e71-83fe-bfd481d8c856/att-tweets.png Newsletter Archive - What Does Your Audience Need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/d8282339-45cb-45b1-aede-238de2c3886e/gency-logo.png Newsletter Archive - What Does Your Audience Need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/what-is-the-value-in-changing-ones-mind monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1125a172-320b-4ed3-9266-e5bef26d1b57/change-of-plan.jpeg Newsletter Archive - What is the Value in Changing One’s Mind? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/88a58f64-1cec-4992-b46b-b1edc4075176/gov-pillen-headline.png Newsletter Archive - What is the Value in Changing One’s Mind? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/ad032a92-e451-4772-bfac-3325f3d1037c/gov-kelly-tweet.jpeg Newsletter Archive - What is the Value in Changing One’s Mind? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/829040da-e01f-4a21-b6d1-55ef19c98382/notice.jpeg Newsletter Archive - What is the Value in Changing One’s Mind? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/artificial-intelligence-how-do-you-know-if-you-are-behind-or-aheadassess-your-skills-with-the-eo-report-ai-readiness-checklist monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/4d684531-7e20-40d9-b6cf-38b1aad2c3f9/coffee-mug.jpeg Newsletter Archive - Artificial Intelligence: How do you know if you are behind or ahead?Assess Your Skills with The EO Report AI Readiness Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/88022da3-52bd-4966-af58-778a6841b317/ai-poll.png Newsletter Archive - Artificial Intelligence: How do you know if you are behind or ahead?Assess Your Skills with The EO Report AI Readiness Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/85c4d451-1f70-4177-949e-353095b7d9f5/ai-at-work.png Newsletter Archive - Artificial Intelligence: How do you know if you are behind or ahead?Assess Your Skills with The EO Report AI Readiness Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/e1038eb0-5c3f-449c-96fb-49a4e4b4b27f/ai-thoughts.png Newsletter Archive - Artificial Intelligence: How do you know if you are behind or ahead?Assess Your Skills with The EO Report AI Readiness Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/29e8107e-7393-40d1-84d9-8735fac1d2cd/wm-open.png Newsletter Archive - Artificial Intelligence: How do you know if you are behind or ahead?Assess Your Skills with The EO Report AI Readiness Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/1f40bf48-23bb-4c09-a37e-226f5db1c184/pantone.png Newsletter Archive - Artificial Intelligence: How do you know if you are behind or ahead?Assess Your Skills with The EO Report AI Readiness Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.theeoreport.com/newsletter-archive/is-your-organizations-mission-a-work-horse-or-a-show-pony monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/65a42f69a72f1c4f2b3ef290/f299cc43-57a5-40cd-976d-82b423f065b8/mission.png Newsletter Archive - Is Your Organization’s Mission a Work Horse or a Show Pony? 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