A Good Excuse to Stalk Your Boss on Social Media...
Newsletter #126
This Week
Is Your Leader’s Social Media Ready for Prime Time?
ICYMI: It’s Summer! Are You Taking a Break?
Spotted…
Before We Go…
1. Look at Your Leader’s LinkedIn
Whether they realize it or not, your organization's leader, and ultimately the entire leadership team, acts as an extension of the organization itself. For some companies and nonprofits, the CEO (or executive director, president, or whatever title they hold) is inextricably linked to the brand. Whether they have a big personality or operate behind the scenes, they're highly visible, influential in shaping perceptions, and serve as a public face for the organization.
As a strategic communicator, your job is to identify the channels you can influence and optimize. Your website and organizational social media accounts are obvious places to start, but there's one area that's often overlooked: your leader's personal social media presence.
Regardless of where your leader falls on the personality spectrum, they are often viewed as the voice of the organization. They're the person representing the company at events, providing quotes to the media, signing company-wide communications, and speaking on behalf of the organization.
2. ICYMI: Communications Burnout is Real. Here Are a Few Ways to Relieve the Pressure
Summer is here, and for many, its arrival signals a time to kick back and get some R & R after a long winter. From full-on travel to a quiet few days at home, rest looks different for everyone. And for some, it’s more difficult to let go and take a breather than it is for others. If you find yourself in that camp, this past EO Report story is for you.
3. Spotted
Gwyneth Paltrow, actress and founder of Goop, the luxury wellness brand, is once again making headlines. This time for suggesting arugula could be substituted for dairy in a recipe she was making on the Today Show. The suggestion was very specific to the meatballs she was making, but the internet isn’t known for nuance and absolutely jumped on the comment. Even the United States Postal Service got in on the joke. It was an example of how bland brands can selectively and cleverly jump on certain trends.
4. Before We Go…
From Forbes: Why earned media just became the most important AI strategy
“A Wall Street Journalmention is now worth more in LLM training data and retrieval signals than 50 SEO blog posts published on your own domain. Why? Because language models weigh third-party validation heavily, and they weigh licensed and high-authority sources even more heavily than that. Your blog post asserts that you’re a leader. A reporter at a licensed publication is, understandably, treated by the model as a more credible witness.”
From The Wall Street Journal: Writers are going to extremes to prove they didn’t use AI
“As AI-generated writing floods the internet, more people are trying to detect which creators are using such tools to spin up copy. That means writers penning all their own work—and people who acknowledge using chatbots for help—are trying to master something they never worried about before: how to sound human.”
From Josh Weiss on LinkedIn: Most PR firms try to be the home run hitters. Here’s why we’re not.
The value of PR is ensuring your message is seen by the right people at the right time and in the right way. Sometimes, that means major national publications. Other times, as Josh Weiss shares, it means a local feature or trade publication – seen by fewer, but more impactful, people.