Looking for a past issue? Look no further. The EO Report Newsletter Archives Kelly Jefferson Minty 6/9/25 Kelly Jefferson Minty 6/9/25 Diaper Drama Read More Kelly Jefferson Minty 5/26/25 Kelly Jefferson Minty 5/26/25 The Maverick We Needed Read More Kelly Jefferson Minty 5/26/25 Kelly Jefferson Minty 5/26/25 It’s Not Theater Without the Drama. Read More Kelly Jefferson Minty 5/19/25 Kelly Jefferson Minty 5/19/25 SEO? Try GEO. Read More Kelly Jefferson Minty 5/12/25 Kelly Jefferson Minty 5/12/25 Avoiding Facebook Jail Read More Erin Owen 5/5/25 Erin Owen 5/5/25 Don’t Look Over There! Read More Kelly Jefferson Minty 4/28/25 Kelly Jefferson Minty 4/28/25 You’re Reading an Award-Winning Newsletter Read More Kelly Jefferson Minty 4/21/25 Kelly Jefferson Minty 4/21/25 Cry Me a River Read More Kelly Jefferson Minty 4/14/25 Kelly Jefferson Minty 4/14/25 Steal the Spotlight: Newsjacking Read More Kelly Jefferson Minty 4/7/25 Kelly Jefferson Minty 4/7/25 The High Cost of Low Empathy Read More Kelly Jefferson Minty 3/31/25 Kelly Jefferson Minty 3/31/25 The Good and Bad of Co-Branding Read More Erin Owen 3/24/25 Erin Owen 3/24/25 How the Four Seasons Took a Branding Gamble Read More Erin Owen 3/17/25 Erin Owen 3/17/25 Is Southwest Losing More Than Just My Luggage? Read More Erin Owen 3/10/25 Erin Owen 3/10/25 Why Teams, Fandoms, and Customers Need “Glue” Read More Kelly Jefferson Minty 3/3/25 Kelly Jefferson Minty 3/3/25 Meghan Markle’s (Second) Brand Launch Read More Erin Owen 2/24/25 Erin Owen 2/24/25 What a Little Fish Taught Us About Storytelling Read More Erin Owen 2/17/25 Erin Owen 2/17/25 Burger King’s Social Media Blunder: Managing Employee Separation Read More Kelly Jefferson Minty 2/10/25 Kelly Jefferson Minty 2/10/25 When to Silence and Be Silent Read More Kelly Jefferson Minty 2/3/25 Kelly Jefferson Minty 2/3/25 Taking Care of Your People Through Communication in a Crisis Read More Kelly Jefferson Minty 1/27/25 Kelly Jefferson Minty 1/27/25 What TikTok Going Dark Reminded Us Of Read More Older Posts
Kelly Jefferson Minty 5/26/25 Kelly Jefferson Minty 5/26/25 It’s Not Theater Without the Drama. Read More
Kelly Jefferson Minty 4/28/25 Kelly Jefferson Minty 4/28/25 You’re Reading an Award-Winning Newsletter Read More
Kelly Jefferson Minty 4/14/25 Kelly Jefferson Minty 4/14/25 Steal the Spotlight: Newsjacking Read More
Kelly Jefferson Minty 3/31/25 Kelly Jefferson Minty 3/31/25 The Good and Bad of Co-Branding Read More
Kelly Jefferson Minty 3/3/25 Kelly Jefferson Minty 3/3/25 Meghan Markle’s (Second) Brand Launch Read More
Erin Owen 2/17/25 Erin Owen 2/17/25 Burger King’s Social Media Blunder: Managing Employee Separation Read More
Kelly Jefferson Minty 2/3/25 Kelly Jefferson Minty 2/3/25 Taking Care of Your People Through Communication in a Crisis Read More
Kelly Jefferson Minty 1/27/25 Kelly Jefferson Minty 1/27/25 What TikTok Going Dark Reminded Us Of Read More