The Most Boring Thing is the Most Important
Newsletter #145
This Week
The New/Old Coffee Shop
ICYMI: Another Reason to Clean Up Your CRM
Just For Laughs
Before We Go…
1. Avoiding An Unfortunate Name Game
This weekend, my husband handed me a cinnamon roll from a coffee shop I’d never heard of. One bite in, I realized it tasted exactly like the cinnamon rolls from the coffee shop across the street from our house.
When I pointed this out, he said, “That’s because it is. They had to change their name because of a trademark dispute.”
Ah. A communicator’s nightmare.
Rebranding is hard enough when it’s your choice. When a legal dispute forces your hand, you’re suddenly facing the unwanted time and expense of a new identity, not to mention the uphill climb of rebuilding brand awareness. I feel for that team. I know how much work goes into building a brand, and like many small businesses and nonprofits, they probably don’t have a massive legal or communications team at their disposal.
The good news? A little research before settling on a name can save you a lot of headaches down the road.
Whether you’re naming a new organization, product, or program, here are six places to start before you get too attached to a name that just won’t work.
2. ICYMI: Clean Data, Clear Strategy
We came across the above LinkedIn post from Pamela GROW, and it hit home. Data hygiene is boring and labor-intensive, but it’s also one of the most important tasks your organization can focus on. Here’s a previous EO Report on how to spring (fall) clean your CRM to avoid mistakes like this.
3. Just For Laughs
We love our execs. We don’t love when they don’t stick to the plan.
4. Before We Go…
From The New York Times: One debate, two realities
After a debate between Senate candidates in Michigan, the New York Times conducted a social media anlaysis, complete with impressive data visualization, that showed how you may have perceived the debate results based on whether your algorithm shows you right- or left-leaning content.
From The Verge: Getty Images is going private after failed Shutterstock merger
“Getty Images intends to file for bankruptcy and go private as part of a restructuring agreement after its plans to merge with rival stock platform Shutterstock fell through earlier this year. On Monday, Getty announced it had secured $533 million from the Getty family and Charles Koch’s investment firm to cut its debt and take the company private, outlining plans to undergo a prepackaged Chapter 11 process in the coming weeks.”
From PR Daily: Tons of AI-generated deep fakes are flooding social media. No one seems to care.
When do you need to care about deep fakes? When should you report them? Here’s some guidance.