Newsletter #146
This Week
Diapers and Dads
ICYMI: Load Up Your Library
Spotted
Before We Go…
1. A Diaper Ad? In Golf Digest?
Not too long ago, we talked about a golf ad that managed to hit just about every wrong note. Now, we’re looking at one that’s making waves for all the right reasons.
And to do it, we need to talk about diapers.
What comes to mind when you think of diaper advertising? Babies running around. Big smiles. Bouncy music. Maybe a few jokes at parents’ expense. Or maybe they’re more sentimental, tugging on your heartstrings about how they’re only little for so long.
And where do you expect to see those ads? Mass media with broad appeal or publications primarily targeting moms. You know where you never see them? Publications aimed at men.
Coterie, a diaper brand, recently took out an ad in Golf Digest. And there’s a lot to talk about with this one.
2. ICYMI: You Need an Evergreen Content Library
We can’t believe we’re saying this, but the holiday season is coming up. When you’re spending time with loved ones, enjoying traditions, and stuffing yourself with unreasonable quantities of food, you don’t want anxiety about what to post on social media buzzing around in your brain.
That’s why evergreen content is so lovely to have on hand. It buys you breathing room when you need a break from the constant churn of content creation, while still ensuring your channels are publishing good, relevant information.
Here’s how to get started.
3. Spotted
It’s Halloween week! We’re not sure if this realtor is just getting in the spirit or communicating one of the home’s top selling points, but we love it all the same.
H/T to Cama Cole for the find.
4. Before We Go…
From The New York Times: Christiane Amanpour says she is leaving CNN after 43 years
“In her statement on Monday, Ms. Amanpour said she ‘will always be rooting for CNN’ and ‘its history of independent journalism.’ She added, ‘Remember: Always be truthful, not neutral.’”
“One of the challenges of restricting AI for minors is that it’s ‘much easier to point to the upsides’ for teens compared with social media, said Sarah Kreps, a professor and director of Cornell University’s Tech Policy Institute. While there are concerns about cheating, for instance, kids are also using AI for tutoring and legitimate homework help.”
From The Atlantic: Why the internet needs a memory
Brewster Kahle is the founder of the Wayback Machine, an internet archival tool that is now being blocked by several news publications attempting to avoid having their articles scraped for AI models. He argues that a library of the internet is a critical tool for journalism.