You Need an Evergreen Content Library
It’s hard to take time off when you’re a communications pro – especially on a small team. It’s the nature of our business. With channels that are on 24/7, it can sometimes feel like you’re expected to be, too.
But there are some easy steps you can take to relieve the pressure of generating interesting and new content, even when you’re supposed to be unplugged – or even just when you get tied up working on a more urgent project.
This is where an evergreen content library can come in handy. Evergreen. Always relevant. Always accurate. Ready to go when you’re not.
Here’s why you need an evergreen library:
It buys you breathing room. Whether you're on vacation or knee-deep in another project, you can keep your audience engaged without creating something from scratch.
It beats the content block. We all hit creative walls. Instead of staring at a blank screen, you can tap into content that’s already made, already tested, and still totally relevant.
It reinforces your core message. You might get tired of saying the same thing, but remember: not everyone sees every post. Re-sharing core values, services, and success stories helps your audience actually remember who you are and what you do.
What types of content goes in a good evergreen library?
Think of it as your greatest hits collection. A few ideas to start:
Recycled news articles or blog posts that performed well and aren’t tied to a specific date
Staff spotlights or leadership features (people love people)
Branded graphics with your mission, vision, and values
Simple service explainers or program summaries
Throwback content that sparked engagement the first time around
It takes a little time on the front end to put these together, but long-term? You’re saving yourself time, energy, and stress—while continuing to serve your audience with content that’s useful, relevant, and informative.
One of our philosophies at Clarity Channels Communications, the home of The EO Report, is to give your future self gifts. An evergreen content library is certainly that. (And if you see this post again in a future edition of The EO Report, now you’ll know why.)