Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
You Need an Evergreen Content Library
It’s hard to take time off when you’re a communications pro – especially on a small team. It’s the nature of our business. With channels that are on 24/7, it can sometimes feel like you’re expected to be, too.
But there are some easy steps you can take to relieve the pressure of generating interesting and new content, even when you’re supposed to be unplugged – or even just when you get tied up working on a more urgent project.
This is where an evergreen content library can come in handy. Evergreen. Always relevant. Always accurate. Ready to go when you’re not.
The Rise—and Risk—of “Pity Marketing”
If you’re on TikTok or watching Reels on Instagram or Facebook, you’ve likely seen it. A lonely restaurant with empty tables. A book signing with no line. A warehouse full of unsold products. The voiceover is emotional and tugs at your heartstrings: “We’re really struggling—can you help?”
This is pity marketing, which can also be called “sympathy marketing” or perhaps more accurately, “emotional blackmail.”
Too Many to Handle: Prioritizing the RIGHT Social Channels
When TikTok temporarily went down, communicators received a critical reminder to evaluate the social media platforms their organization is using and ensure that their strategy is sustainable.
Putting all your eggs in one basket (or platform) is a dangerous move, but equally problematic is trying to maintain a presence on every single platform. It’s overwhelming and, frankly, unsustainable.
There’s a better approach: focus on the platforms that align with your organization’s goals and audience. Here’s how to do just that.
Ready, Set, Refresh: Your End-of-Year To-Do List
The start of a New Year is a time for fresh beginnings—and that applies to your communications tools as well. Think of it as decluttering: clearing out the outdated, refreshing what works, and setting yourself up for success. A little time spent now reviewing and updating your materials can make a big difference in how smoothly projects run in the year ahead.
To help you get started, we’ve compiled a checklist of essential areas to review and refresh.
Know Your History: Building an Origin Story
Documenting your organization’s history – your origin story – is a powerful tool for strategic planning and communications. And, just like the stories we pass down, it’s a unifier that instills pride in your team and stakeholders.
December, the season of nostalgia, is the perfect time to set aside a moment to capture some of that history
Stay One Step Ahead with an Annual Editorial Plan
If you’ve been in the strategic communications game for any length of time, you’re guaranteed to have felt this way at some point: that feeling of being in a hamster wheel where you can’t seem to get caught up, much less ahead.
We’re here to tell you – it doesn’t have to be this way. And the first step for getting ahead is to do the work of creating your 2025 editorial plan.
Innovative Ideas for Year-End Giving Campaigns
As the New Year approaches and year-end giving ramps up, we’re diving into creative, compelling ideas to elevate your year-end giving campaigns and invite meaningful support for your organization.
Questions to Elevate Black History Month Purpose with Content Planning
Making sure your company honors Black History Month the right way.