Resource Hub for Strategic Communication Professionals
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Meet the Messenger: Ericka Miller, President & CEO of Isaacson, Miller
We’re excited to feature Ericka Miller, President and CEO of Isaacson, Miller, a leading national executive search firm. A strategic leader with deep roots in education, nonprofit leadership, and public service, Ericka brings a wide-ranging perspective shaped by roles across government, academia, and consulting. We spoke with her about the early debate-driven roots of her communication style, how she leads with clarity and purpose, and the lessons she’s learned that continue to shape her decisions and impact.
100 15-Minute Communications Wins (With Free Download)
This week, as we wrap up our spring cleaning series, we’re focusing on something manageable:
15-minute fixes.
Here’s a list of 100 wins you can quickly score for your communications work, complete with a free downloadable checklist.
Clean Data, Clear Strategy: Spring Cleaning Your CRM
Whether you use Salesforce, HubSpot, Mailchimp, or another platform, where and how you store your data matters.
Your CRM is one of your most valuable organizational assets. These are the people who have given you a direct line to them. Whether through direct mail, phone, or email, they’ve said they want to hear from you. They are likely your strongest champions and supporters. You owe it to them to steward their information carefully.
Spring is the perfect time to audit your system.
Spring Cleaning: Dust Off Your Bio
We’re rolling up our sleeves and gearing up for spring by doing a little communications spring cleaning over the next several weeks. Another communications asset that’s likely gathering cobwebs? Your bio, along with the bios of your leadership team. Spring is the perfect time to refresh them.
Spring Cleaning Your Website
Last week, Nebraska, where The EO Report is headquartered, had some spring-like temperatures that had us jumping into spring cleaning mode. Admittedly, it was a little premature given the next day brought six inches of snow.
But that temporary sunshine did get us thinking about one spring cleaning area communicators often neglect until it becomes unwieldy and feels impossible to catch up with.
Your website.
Communications Burnout Is Real. Here Are a Few Ways to Relieve the Pressure
Some EO Report articles we write for you. Some we write as a reminder to us. Communications is a hard field. We operate in a 24/7 news cycle. Our work is publicly broadcast, along with all of the typos and missteps that others get to make more privately. And in many ways, we are the keepers of our organization’s reputation.
That’s a lot of pressure. Here are a few small steps to alleviate that burden.
Meet the Messenger: Emily Poeschl
In honor of our 100th edition, we’re launching a new segment at The EO Report: Meet the Messenger. It’s a chance to tap into the minds of some of the most thoughtful and experienced communications professionals in the field. Each installment will share hard-earned advice, lessons from the moments that didn’t go as planned, and insights on how our craft is evolving.
We’re kicking things off with our good friend Emily Poeschl, brand communications manager at Mutual of Omaha.
In Five Minutes, It’s Possible
We are good at imagining every potential obstacle. We inflate complexity. We wait for an ideal block of time that rarely arrives. Then we quietly postpone the whole thing. Not because the task is impossible. But because our projection of it has become unrealistic.
The result is familiar to most of us. Important emails sit unsent. Hard conversations linger. Drafts stay trapped in folders. Interesting ideas go unshared. Connections wait for a “better time.” We tell ourselves we need an hour. Or an afternoon. Or a clean calendar. What we often need is five minutes.
Resource: The People and Partnerships Worksheet
At The EO Report we’re always working to build and share tools that help organizations listen and communicate better and collaborate more effectively. That’s why we’re excited to share a resource developed in collaboration with our partner at Kidsights Data: the People and Partnerships Worksheet.
What a Sidewalk Can Teach Us About Listening to Our Stakeholders
If you look at an aerial view of Ohio State University, you’ll notice something unusual: a series of seemingly random sidewalks crisscrossing the main commons. But here’s the thing—they’re not random at all. They’re actually a lesson in listening to your customers.
How to Give (and Get) Good Feedback on Marketing Projects
No matter what field you work in, you’ve experienced it. Someone gives you feedback, you nod, walk away... and think, “What am I supposed to do with that?”
In marketing and communications, feedback is part of the deal. Track changes and red pens don’t scare us—because smart marketers know feedback is a gift. But let’s be real: not all feedback is actually helpful. Here’s some advice to give (and get) good feedback.
The Maverick We Needed: Communications Lessons from Chancellor Emeritus John E. Christensen
Even if you’ve never set foot in Omaha or heard of Dr. John E. Christensen, his story offers something essential about how authentic leadership and strategic communication can move institutions and people forward.
Hiring the Best: How to Think About Comms Roles
Hiring for a communications role can be deceptively difficult. The field is vast—spanning everything from media relations to analytics to design—and organizations often expect a single person to be proficient in all of it. But the reality is that no one is an expert in everything. So, how do you hire the right person for your needs?
Measurement Made Easy
Ah, December. Our favorite month to talk about measurement here at The EO Report. (Don’t run away!) We’re here with an easy way to get started with capturing measurement on your team.
Six Books for Comms Leaders
Looking for a gift for the communicator in your life? Or are you looking for your next read? Here are some of our favorites.
Navigating Media Bias: Tools for Informed Readers
Understanding bias in news reporting is critical for media consumers and communicators alike.
Don't Get Duped: Effective Ways to Counteract Misinformation
The field of strategic communications functions on the tenets of accuracy, timeliness, clarity, and truth. Misinformation undermines these principles.
PRSA Resources
Explore the comprehensive resources offered by PRSA to help public relations professionals navigate complex issues, stay updated on trends, and access valuable tools.
