Facebook's Ad Policies Require Early Planning

If you’ve ever tried to boost a post about a community event, a nonprofit initiative, or even a book club meetup, only to be met with a blunt “Ad Disapproved” message from Facebook, you’re not alone.

What many people don’t realize is that Facebook requires anyone who wants to run ads on topics it deems “social” or “political” to go through an ad authorization process. That includes verifying your identity, confirming your location, and disclosing who’s paying for the ad. Even if you’re not campaigning for office or lobbying Congress, you might still fall under these rules.

The best course of action? Take steps early to make sure you don’t run into roadblocks.