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Oura’s Crisis Response: From Conspiracy to Clarity

When you offer a complicated product or service, you get the joy of doing double the work to ensure your message is understood. Often, this means taking off our marketing and PR hats for a moment and putting on our translator hats. We need to cut out the industry jargon that no one outside our ecosystem understands (what PR consultant Scott Merritt recently called “jargon monoxide”) and simplify processes until they’re clear at the most basic level.

What happens when you don’t? Oura, a company that makes wearable fitness tracking rings, learned the hard way.

Crisis Communications, Social Media, Public Relations Kelly Jefferson Minty 9/7/25 Crisis Communications, Social Media, Public Relations Kelly Jefferson Minty 9/7/25

A Tennis Match, a Hat, and a Crisis Response Gone Awry

The US Open is underway, and this year’s tournament is also serving up some great lessons in communications and marketing strategy. One match provided an important case study in crisis response.

Content Planning, Social Media Kelly Jefferson Minty 8/10/25 Content Planning, Social Media Kelly Jefferson Minty 8/10/25

Your Best Content Is Already Written

We see it all the time: organizations tying themselves in knots trying to churn out new content and falling into the trap of thinking content is going to be stale right after posting it. But new content is time-consuming and resource-intensive. What if you worked smarter instead of harder?

Public Relations, Social Media, Culture Kelly Jefferson Minty 7/20/25 Public Relations, Social Media, Culture Kelly Jefferson Minty 7/20/25

Jet2’s Viral Moment Gone to Waste

A 2022 Jet2 commercial is providing the soundtrack for one of social media’s biggest trends this summer. The brand, though, hasn’t done much with the opportunity. Why?

Culture, Social Media, Branding, Public Relations Kelly Jefferson Minty 6/8/25 Culture, Social Media, Branding, Public Relations Kelly Jefferson Minty 6/8/25

Short Takes: A Boat and a Brand Collab

If you’ve spent any length of time on the internet in the past few weeks, it’s likely you heard about the mega-viral video series about the 29-year-old man who quit his job, liquidated his 401k, bought a sailboat, and planned to sail from Oregon to Hawaii with his rescue cat and minimal experience sailing.

One savvy marketer from E.L.F., the cosmetics company, saw a brilliant opportunity to make a splash (pun totally intended).

Culture, Social Media Kelly Jefferson Minty 6/1/25 Culture, Social Media Kelly Jefferson Minty 6/1/25

Lessons From the Reputation Re-Record That Never Dropped

Good communicators know how to seize a cultural moment to capture attention for their brand. Great communicators sense those moments coming, prepare in advance, and are first to jump into the conversation. Amazing communicators know how to make the most of it when things don’t go according to plan — a lesson illustrated by a couple of brands when Taylor Swift made a move we weren’t expecting.

Social Media Kelly Jefferson Minty 5/11/25 Social Media Kelly Jefferson Minty 5/11/25

Facebook's Ad Policies Require Early Planning

If you’ve ever tried to boost a post about a community event, a nonprofit initiative, or even a book club meetup, only to be met with a blunt “Ad Disapproved” message from Facebook, you’re not alone.

What many people don’t realize is that Facebook requires anyone who wants to run ads on topics it deems “social” or “political” to go through an ad authorization process. That includes verifying your identity, confirming your location, and disclosing who’s paying for the ad. Even if you’re not campaigning for office or lobbying Congress, you might still fall under these rules.

The best course of action? Take steps early to make sure you don’t run into roadblocks.