Pitbull’s Actual Superpower
Newsletter #144
This Week
We LOVE a Good Fact Sheet
ICYMI: Is Your Leader’s LinkedIn Current?
Spotted
Before We Go…
1. Face the Facts (Sheet)
The McDonald’s and Walmart PR teams are having difficult weeks. Axios Communicators covered the story well, so we won’t get into all the details here. The gist: Both companies have faced accusations of using AI-powered dynamic pricing to charge different customers different prices based on what the technology believes they’re willing to pay, maximizing profits in the process.
As you might imagine, the idea that I could pay one price for a hamburger while you pay another for the exact same burger hasn’t sat well with consumers.
Both companies have had to respond to the backlash. We want to call attention to one component of McDonald’s response: its fact sheet.
2. ICYMI: Look At Your Leader’s LinkedIn
We came across a LinkedIn post from Chris Cozzolino this week that had an interesting insight about the platform.
By cropping his profile photo from his whole body to just his face, he increased connection request acceptances from 19% to 29%. His theory is that the closer crop feels more personal, creates more “eye contact,” and makes you easier to recognize.
We wrote an EO Report story in June that reflected why your organization’s leader needs to have an optimized LinkedIn presence. You can add Chris’s recommendation to our checklist.
3. Spotted
You know what Pitbull’s superpower is? He has one of the most powerful brands in the world. So powerful that he owns the term “Pitbull” on Google. Not the dog. Incredible SEO!
H/T to Ava Owen for the inspiration.
4. Before We Go…
From The New York Times: An influencer’s punishment is a pinned Instagram post.
Instagram influencer Emily Gellis faces an unusual punishment as part of a lawsuit settlement for defaming Tanya Zuckerbrot, owner of F-Factor. Gellis was required to film a video apologizing, pinning it to the top of her Instagram feed for three and a half years. Is this part of the new legal playbook?
“An attorney for three news organizations told a federal judge Thursday that the Trump administration must be prevented from barring their reporters from the White House, saying the ban is a classic example of “viewpoint discrimination” that is punishing people for what they say — and violating the media outlets’ First Amendment rights.”
From The Guardian: Anthropic bans users from ‘needless abusive or cruel behavior’ towards Claude
“Anthropic has barred users from exhibiting “sustained and needless abusive or cruel behavior” toward its models, as the company’s leaders continue to ponder machine consciousness… When that feature rolled out last August, the company framed it as a safeguard for AI’s welfare.”