An EO Report Giveaway!
Newsletter #136
This Week
A Dolphin Meme Changed Everything
ICYMI: Meet Jon-Stephen Stansel
Spotted
Before We Go…
1. What Pop Star Zara Larsson Can Teach Us About Branding
If you’re up to date on your pop princesses, you undoubtedly know Zara Larsson. If you're not, then come along on a ride on the back of a dolphin to learn about reinvigorating a brand through recognizing and incorporating social media trends.
The Swedish pop singer has been all over the charts this year, particularly with her song of the summer, “Midnight Sun.”
But here’s something you may not know: Larsson is no newcomer. She’s been making music since this author was in college all the way back in the 2010’s. You’ve probably heard one of her songs on the radio. You just may not have known her name.
So what catapulted her into a new level of fame more than a decade after her first single?
2. Our First EO Report Giveaway
Last week, we featured social media expert Jon-Stephen Stansel, Founder of Saturn 9 Media, in our fan-favorite Meet the Messenger segment. Few people know social media as well as Jon-Stephen. He has worked with major brands and entertainment franchises including Amazon Prime’s “Invincible,” “Hazbin Hotel,” “The Lord of the Rings: The Rings of Power,” and “Avatar: The Way of Water.”
Giveaway: We’re giving away several copies of Jon-Stephen’s book, “The 10 Principles of Effective Social Media Marketing.” This book is designed to help you understand social media fundamentals that work across platforms and persist through trend cycles. Head to the article to enter! There are only a few days left to get your name in!
3. Spotted
This week, Claude announced that it would begin watermarking content run through its models in response to new EU laws requiring transparency for AI-generated content. Because the change stemmed from regulation, it’s a move to watch because it’s likely other LMMs will follow suit.
How does it work? You can read the full support page here, but here’s how Claude says it will affect text:
“When a supported Claude model generates text, it weaves an imperceptible watermark directly into the text itself. You won’t see it, and it doesn’t change the meaning, quality, or readability of Claude’s response. Because the watermark is part of the text, it will travel with the text when it’s copy and pasted elsewhere, and may persist through some editing.”
4. Before We Go…
From The Guardian: Spotify to distinguish AI artists from real people – and stop recommending them
In other AI transparency news, Spotify announced that it would begin labeling profiles and track listings generated by AI. The move is designed to track down on fake performers. These songs and artists will also no longer appear in Spotify’s personalized recommendations lists.
From The Athletic: WNBA says deleted Angel Reese, Paige Bueckers betting video ‘missed the mark
Betting is strictly prohibited for WNBA players, so eyebrows were raised when an ad depicting Angel Reese and Paige Bueckers betting $400 on the outcome of an upcoming game aired. H/T to Bianca Jefferson for the find!
From The Wall Street Journal: How 10,000 American cities got their name
“The federal government used to catalog the origins of town names nationwide. A 334-page report reveals the influences that shaped American communities as they spread across the country.”