Feeling Grateful
Newsletter #98
This Week:
What We’re Thankful For
Butterball: Holiday PR Pros
With Gratitude
Before We Go…
1. The Season of Gratefulness
It’s the season of gratefulness, and the research is clear: the more time we spend noticing what’s good, the healthier we are. Not in a vague, inspirational-poster way, but the real stuff that steadies us and reminds us we’re part of something larger, something made of presence, connection, small beauties, and the kind of perspective that outlasts any to-do list or crisis moment.
So I try to pay attention. And here’s what comes to mind as I write about gratefulness.
2. Short Takes: The Turkey Talk-Line
Every year from Nov. 1 through Christmas Eve, 50 trained Butterball Turkey Talk-Line experts help more than 100,000 anxious cooks get dinner across the finish line. Phone, text, email, live chat – whatever has you panicking, they’ve got a channel for helping.
What started almost 40 years ago as a marketing stunt has become a Thanksgiving institution, saving countless meals and family dynamics. Their website is loaded with step-by-step instructions for any skill level, and if disaster strikes mid-roast, you can call in and talk to a real human who will talk you off your culinary ledge.
3. With Gratitude…
Last week, we asked you what you liked about The EO Report. You, very kindly, delivered. Here are some of our favorite responses:
“Love the EO report – the timeliness of it as well as the relevancy to current issues and trends.”
“I like EO because it’s practical, fresh, touches on sometimes dangerous topics and is never boring.”
“I like concise information in numbered lists.”
“Love how you break down an article and make it relevant. I love reading your newsletters!”
“I look forward to reading my EO Report every Monday, as its content often applies to my role as a leader.”
Thanks for joining us on this journey! We’ll always endeavour to be worthy of a spot in your inbox!
4. Before We Go…
From The Wall Street Journal: The world’s most-watched YouTube video hasn’t made its creator rich.
“Baby Shark Dance” has racked up an astonishing 16.4 billion views, more than 4.7 million a day since 2016, but that viral dominance hasn’t translated into massive profits for Pinkfong. Strict limits on monetizing children’s content mean the company earned only about $67 million last year despite the song’s insane reach.
From NBC News: Severe internet outages keep happening. They might get worse.
“Popular consumer businesses increasingly rely on a handful of giant companies that run things more cheaply in the cloud, and when one of those companies isn’t extraordinarily careful, an obscure software vulnerability or tiny mistake can reverberate through to many of their customers, making it seem like half the internet has been unplugged.”
It has become the norm for celebrities who misstep to issue a carefully curated apology to quiet their mobs of angry fans. But a new strategy is emerging – to simply say nothing.
We’d be ever-so-grateful if you’d forward this newsletter to your communications colleagues.