Give Me Something I Can Work With Here
This Week:
Better Feedback Helps Everyone
A Philosophy on Feedback
Food for Thought
Before We Go…
1. How to Give (and Get) Good Feedback on Marketing Projects
No matter what field you work in, you’ve experienced it. Someone gives you feedback, you nod, walk away... and think, “What am I supposed to do with that?”
In marketing and communications, feedback is part of the deal. Track changes and red pens don’t scare us—because smart marketers know feedback is a gift. But let’s be real: not all feedback is actually helpful.
Though we’ll never know what happens behind the scenes, think how many controversial – or just plain bad – marketing campaigns would never have happened if there had been thoughtful, intentional feedback.
We move fast in this field. If we want better work, we need better conversations. Here’s how to give feedback that helps—and how to get feedback that actually moves the work forward.
2. ICYMI: Feedback is a Gift
Since we’re talking about feedback this week, here’s a gem from April 2024 about The EO Report’s philosophy on feedback. In short – it’s nothing to fear, but something to welcome.
3. Food for Thought
A new segment this week, we’re sharing some bite-sized insights from communications experts.
4. Before We Go…
From The Pew Research Center: The political gap in Americans’ news sources.
From Marketing Brew: Inside Snapchat’s plan to court—and grow—the next generation of creators
A scorching hot take from Jack Appleby: Just post that bad social media content request. (Not sure we agree with this one, but it’s an interesting read!)
From Richard King on LinkedIn: Takeaways from the Disney+ launch that we can all learn from.
The best positive feedback you could give us would be to forward this email.