Time to Reel ‘Em In.
Newsletter #93
This Week:
Following Up: That Post-Event Email
ICYMI: Reuse Your Content Again (and Again)
Spotted
Before We Go…
1. The Bookend: Post-Event Email
Last week, we talked all about the ever-important “know before you go” email. But we’re all about closing the loop, so now it’s time to explore its equally important counterpart: the post-event email.
This message is where you can really seal the deal. It’s your opportunity to drive your point home, share promised materials (or the ones you may have forgotten), and most importantly, start the engagement cycle all over again.
That’s right. Your end-of-event email isn’t the end at all. It’s your best opportunity to re-engage your audience and draw them into your next big project, whether that’s another event, a new opportunity, or an ongoing initiative.
Here’s what the best post-event emails include.
2. ICYMI: Your Best Content is Already Written
Last week, we saw a social media post from Rachel Karten, owner of social media consulting firm Milk Karten, about the power of reusing your content.
She cited how, in 2000, Stanford University posted Nest camera footage of one of their professors finding out he had won the Nobel Prize in Economic Sciences. At the time, it had garnered 100k views. They reposted it again recently in conjunction with this year’s announcement. This time? It received 3 million views.
Just because you’ve used it once doesn’t mean that the content’s lifecycle is over – far from it. This previous EO Report article shares how (and why) to reuse your best-performing content again and again (and again).
3. Spotted
We loved this post from Omaha Scanner, an account that reports on emergency services activity in the city.
Why it’s a great communication:
✅ Highly entertaining.
✅ Clearly shares the who, what, when, and where
What’s missing:
❌ The WHY. We NEED to know more.
4. Before We Go…
From Reuters: U.S. news outlets reject press access policy
At least 30 U.S. news organizations, including Reuters, refused to accept the Pentagon’s new press-access policy, arguing it threatens journalistic freedoms and constrains coverage of the military.
The policy would force reporters to acknowledge that seeking classified or certain unclassified information could lead to being deemed security risks or have their Pentagon credentials revoked. The Pentagon says the requirements are essential to protect national security, but news outlets contend the rules are unprecedented and undermine the First Amendment.
From EVInfo: Iconic Duracell battery brand enters UK EV charging market
Duracell is expanding from powering devices to powering vehicles, launching Duracell E-Charge, a UK network of ultra-fast EV chargers. For communicators, it’s a beautiful example in brand evolution – stretching into a new category while staying true to core values.
We Are Bottle: The 10 best Halloween marketing campaigns and why they work.
Spooky season is in full swing. Here are 10 iconic Halloween brand campaigns to inspire your communications efforts.
Here’s your post-email reminder to forward this to all of your communications, marketing, and events friends.