100 Editions of The EO Report!
Newsletter #100
A note from The EO Report team: Thanks for joining us on the road to 100 editions. We’re excited to bring you another 100 packed with communications insights, strategies, and a dose of entertainment.
This Week:
A New Segment
Prepping for 2026
Spotted
Before We Go…
1. Meet the Messenger: Emily Poeschl
In honor of our 100th edition, we’re launching a new segment at The EO Report: Meet the Messenger. It’s a chance to tap into the minds of some of the most thoughtful and experienced communications professionals in the field. Each installment will share hard-earned advice, lessons from the moments that didn’t go as planned, and insights on how our craft is evolving.
We’re kicking things off with our good friend Emily Poeschl, brand communications manager at Mutual of Omaha. A strategist at heart with nearly two decades of marketing, branding, communications, events, and government relations experience, including work with a Fortune 500 company and an Emmy®-nominated series, Emily brings both vision and precision to everything she touches. Her leadership extends well beyond her day job, with service on nonprofit boards, national policy and research advocacy efforts, and recognition ranging from a Nebraska Navy Admiralship to honors from the American Marketing Association, Public Relations Society of America, and the Omaha Jaycees.
Learn about her experiences and thoughts on the future of the field in our inaugural segment.
2. End-of-Year Checklists: Measurement Made Easy
Ah, December. Our favorite month to talk about measurement here at The EO Report. (Don’t run away!)
Many communicators tell us that capturing metrics and getting them on paper is their biggest source of dread – much less taking that information and translating it into a compelling impact story.
But here’s the thing. Even when all other projects are moving forward at lightning speed, it’s critical to take a moment to look backward – to celebrate, to adjust, and most importantly, to show progress and value. This story from last year will set you on the path.
3. Spotted
We look forward to it every year: Pantone’s announcement of the Color of the Year. This year’s selection? Cloud Dancer.
From Pantone: As technology’s grip on daily life tightens, Cloud Dancer represents a “calming influence in a frenetic society, rediscovering the value of measured consideration and quiet reflection,” Leatrice Eiseman, executive director of the institute, told CNN.
The color is “associated with new beginnings” and “signifies our desire for a fresh start,” Eiseman said.
What are your thoughts?
Photo: Pantone
4. Before We Go…
How do decisions about what gets covered (and how) get made in one of the largest newsrooms in the country? The editor of The New York Times shares how.
From The Guardian: “Rage Bait” named word of the year by Oxford University Press
Oxford University Press has named rage bait, referring to online content deliberately designed to provoke anger or outrage in order to drive engagement, as its 2025 “Word of the Year,” citing that its usage has roughly tripled over the past 12 months.
From Pew Research Center | American social media usage in 2025
The Pew Research Center released new data on which platforms American adults use, including detailed breakdowns across key demographic groups.
Invite a friend along for our next 100 editions. Forward The EO Report their way.