Communications Spring Cleaning Continues
Newsletter #112
This Week:
Brush Up Your Bio
ICYMI: The First Installment of Our Spring Cleaning Series
Spotted
Before We Go…
1.Spring Cleaning: Dust Off Your Bio
We’re rolling up our sleeves and gearing up for spring by doing a little communications spring cleaning over the next several weeks.
A communications asset that’s likely gathering cobwebs? Your bio, along with the bios of your leadership team. Spring is the perfect time to refresh them.
Why Does a Good Bio Matter?
A strong bio does more than list credentials. It establishes credibility and reinforces confidence in your organization. It signals that the people at the helm have the experience, judgment, and expertise to lead effectively. For funders and investors, it demonstrates stewardship. For media, it identifies knowledgeable, trustworthy sources, and facts to include in a story. For potential employees, it offers a window into leadership style and organizational culture. In short, understanding who leads and works at your organization provides meaningful insight into how it operates and whether it’s positioned to succeed.
2. ICYMI: Clean Up Your Website
In case you missed the first installment in our spring cleaning series, here it is again! And, it aligns perfectly with our bio article this week! It’s almost like we planned it that way.
3. Spotted
A H/T to Eva Roberts for this week’s find!
“I’m sure you’ve been following the drama of Punch the abandoned baby monkey over the last few weeks. My son fell in love with the stuffed orangutan so we did some online sleuthing and found it was from IKEA, of all places. Looks like IKEA has made the most of this moment 😊”
An update on little Punch: he made a friend. ABC World News reports.
4. Before We Go…
“We pinged our readers for the terms that really annoy them. The list is long.”
From Axios: Target appoints Alexis Williams as chief corporate affairs officer
For a couple of years now, Target has been (excuse the pun) the target of consumer backlash and boycotts for some of its recent policies. The company hopes to change the narrative with a new leader at the helm.
“Instagram said Thursday it will start alerting parents if their kids repeatedly search for terms clearly associated with suicide or self-harm. The alerts will only go to parents who are enrolled in Instagram’s parental supervision program.”
Forward this to a friend who has some spring cleaning to do.