Serving Up Insights From a Pro Volleyball Communicator
Newsletter #113
This Week:
Interview With a Pro Sports Communicator
Spring Cleaning Series: CRM
Spotted
Before We Go…
1.Meet the Messenger: Karisa Malchow
Karisa Malchow is the Vice President, Marketing of LOVB Nebraska.
Volleyball is one of the fastest-growing sports in the country, and League One Volleyball (LOVB, pronounced “love”), now in its second professional season, is helping lead that momentum.
Growth at this level doesn’t happen by accident. It requires thoughtful strategy and strong communications leadership. Karisa is at the center of those efforts, shaping how LOVB Nebraska connects with athletes, fans, and communities. We spoke with her about her experience in the communications industry and what she sees on the horizon for professionals in our field.
2. Clean Data, Clear Strategy: Spring Cleaning Your CRM
Whether you use Salesforce, HubSpot, Mailchimp, or another platform, where and how you store your data matters.
Your CRM is one of your most valuable organizational assets. These are the people who have given you a direct line to them. Whether through direct mail, phone, or email, they’ve said they want to hear from you. They are likely your strongest champions and supporters. You owe it to them to steward their information carefully.
Spring is the perfect time to audit your system.
3. Spotted
McDonald’s recently released social content of their CEO taste-testing their newest burger. The video was…bizarre. And the internet reacted accordingly. Some general observations:
The CEO took the tiniest bite possible, which audiences took to mean he did not, in fact, want to be eating the burger.
He kept referring to the burger as a “product,”— language that doesn’t do much to spark your appetite.
He was, in general, awkward and probably not the best fit for social content.
Burger King was the first to see an opportunity to repost a video of their president taking a big bite of a Whopper. Other hamburger brands have chimed in since.
The good news? The social team took the criticism in stride and shared a post poking fun at the incident. Sometimes, laughing it off can be the best response to backlash.
4. Before We Go…
From Marketing Brew: How Figs pivoted its Lindsey Vonn Winter Olympics campaign
Here’s a case study on how Figs quickly adapted when Olympic skier Lindsey Vonn was injured, and what their response can teach the rest of us about how to pivot when breaking news forces us to change our strategy.
Here’s a cautionary tale in using AI systems as part of your customer journey – without constant diligence to ensure they’re working properly, you can face major reputational risk.
From Wired: X is drowning in misinformation following US and Israeli attack on Iran
“WIRED has reviewed hundreds of posts on X that promote misleading claims about the locations and scale of the attack.”
Great teams share the ball. Forward The EO Report to a colleague who’d benefit from it.