Check That Off Your List
Newsletter #114
This Week:
The Final Installment of Our Spring Cleaning Series
ICYMI: Hockey Nonsense
Spotted
Before We Go…
1.100 15-Minute Communications Wins (With Free Download)
In the communications field, it can be easy to get bogged down with projects that feel impossibly big and let the details slide by the wayside.
Most communicators rarely get uninterrupted time to tackle those details. So, we’re focusing on something much more manageable:
15-minute fixes.
These are small tasks that won’t transform your communications overnight, but they will help you chip away at the clutter and elevate the details that shape public perception.
More importantly, they’ll help you feel like you’re making progress and achieving some wins. And that sense of accomplishment is the fuel that keeps communicators going.
And, as a subscriber to The EO Report, we’re giving you a free downloadable checklist, so you can keep track of your own progress.
2. ICYMI: Bauer’s Brand Backfire
The Winter Paralympics are in progress, and your EO Report writers are watching and cheering for Team U.S.A. Since we’re all about winter sports right now, and because the U.S. won over Canada for an Olympic/Paralympic hockey sweep this weekend, it seemed like a good time to bring back this recent EO Report story about a hockey brand that could not possibly have done a worse job of protecting their reputation when they fumbled an influencer interaction. Learn about Bauer’s brand backfire.
3. Spotted
It’s not every day that a Hallmark movie reference is entered into the Congressional record. When Martha Gimbel, executive director of the Yale Budget Lab, presented testimony comparing U.S. treasury debt to the big city boyfriend at the beginning of any Hallmark movie, her explanation was instantly clear to laypeople.
We love a good metaphor that adds clarity and heightens understanding of complex topics. Watch it here.
H/T to Michaela Sims for the find.
4. Before We Go…
From Market Watch: YouTube is now the world’s largest media company, and it is only getting bigger
“YouTube’s 2025 revenue topped even Disney’s media properties and is poised for ongoing growth both in advertising and subscriptions.”
From Tech Crunch: Bluesky CEO Jay Graber steps down
Bluesky CEO Jay Graber is stepping down and transitioning to serve in the new chief innovation officer role. Graber explains the move by stating he would rather focus on technology and have a seasoned professional at the helm of CEO to grow and scale the company.
From The New York Times: AI chatbots want your health records. Tread carefully.
AI could help doctors sift and synthesize massive amounts of data, which could in turn lower healthcare costs. But, it could also leave your data much more vulnerable to hacks. This article outlines the costs and benefits.
From ESPN: Big 12 to swap LED glass court for hardwood.
Organizations with strong communications know how to listen to stakeholder feedback, apologize, and pivot.
Here’s something else to check off your list — forwarding The EO Report.