There's Opportunity Everywhere
Newsletter #115
This Week:
What Can You Use to Tell Your Story?
ICYMI: Easy Wins
Spotted
Before We Go…
1.Use What You’ve Got
The other day, I received a new skincare product in the mail. It all felt standard until I opened the box.
The product box had a pull tab. As I followed it, the packaging unfolded, revealing additional brand messaging tucked inside. What’s typically blank space became part of the experience.
It was unexpected, and, frankly, a fun experience. A boring, standard product box became a storytelling piece. It gave me a deeper understanding of the brand than I would have gotten otherwise. And it did it using space they already had.
2. ICYMI: 100 Wins Checklist
Last week, we unveiled a new digital tool: a checklist to help you score some easy, quick wins with your communications channels. As an EO Report subscriber, you get it for free. Check out the article and give it a download to find a few untapped areas you may be missing.
3. Spotted
Font choices matter, as the post below from Design Psychology illustrates. What does your brand font say about your organization?
4. Before We Go…
“Warren Buffett’s advice on investing and business reached tens of millions of people during his long run at Berkshire Hathaway…But it is Buffett’s success in making shareholder letters sing that might have left the biggest mark on a particular cohort of his fans: fellow CEOs.”
From Marketing Brew: Want your brand to stand out? Consider breaking a world record.
“For brand marketers, setting a world record through marketing serves as a shortcut to break through in a fractured media environment where attention can be hard to come by.”
From The New York Times: Plus-size passengers once loved Southwest. Now they say it’s fat shaming.
Southwest has faced backlash after backlash as they have rolled out policy changes that customers once loved. (Here’s an EO Report we wrote when they decided to stop allowing free checked luggage). Now, they’re back in the headlines and all over social media as new policies have led to gate agents scrutinizing passengers and forcing them to buy additional seats. Hint: It has not gone well.
From Axios: AI CEOs are scaring their customers
“Portraying AI as immensely powerful — even dangerous — reinforces the idea that only a few companies can build it safely. That's an effective message for fundraising but a scary pitch to consumers.”
Unveil new opportunities by forwarding The EO Report to your colleagues.