Greater Impact With Fewer Dollars
Newsletter #106
Today, we pause to observe Martin Luther King Jr. Day by honoring his legacy. Dr. King's extraordinary clarity of communication, rooted in unity, respect, and justice, continues to teach and inspire communicators today.
This Week:
Nonprofit Promotion Ideas You Might Not Have Tried
ICYMI: The Cub Scouts Show Us How It’s Done
Spotted
Before We Go…
1. Unconventional (and Free) Ways to Promote Your Nonprofit
Marketing budgets at nonprofits are often tight (or nonexistent). That constraint can actually be an advantage. When you don’t have money to throw at ads or other paid channels, you’re forced to be creative, scrappy, and strategic about where you show up.
Here are a few overlooked (but effective) ways to get your organization talked about. Whether that means your current audience has expanded opportunities to engage with and share your content, or a way to capture attention from new fans, these are opportunities that you can run with to make a splash.
2. ICYMI: Lessons From the Cub Scouts Pack #365
Talk about a story of a nonprofit doing a lot with a little. By knocking doors on Halloween, these Cub Scouts managed to connect with the president of the Omaha City Council – and earning a lot of media attention in the process. It’s a story that we’re STILL talking about months later.
3. Spotted
We loved this 2025 recap infographic from the Omaha Public Library. It shows you data, but more importantly, it tells you exactly why that number matters. Well done.
4. Before We Go…
Lynn Jones, a journalist with the Jacksonville Free Press, consoled Jaguars head coach Liam Coen after a playoffs loss. Some felt her comments were inappropriate for a journalist. Others applauded her empathy.
ChatGPT will soon begin showing ads to its free account holders. The startup, valued at $500 billion, has yet to turn a profit.
From On the Media: Deep fakes, data centers, and AI slop. Are we cooked?
Donald Trump signed an executive order limiting state regulation on artificial intelligence. This podcast episode explores the implications.
Help a nonprofit get some more buzz — forward them The EO Report.