Nail the Details
Newsletter #105
This Week:
Tips for Making a VIP Visit Shine
ICYMI: A Guide for Holiday Content
Spotted
Before We Go…
1. So You Have a VIP Visiting? Turn a Good Visit Into a Memorable One
Someone important is coming to your office. Maybe it’s an elected official. Maybe it’s a funder. Maybe it’s an industry leader whose opinion carries weight.
You’ve done the basics: The calendar invite is accepted. The agenda is set. Everyone knows to show up on time.
But here’s an instance where the details really, really matter. And when handled well, small, thoughtful touches can elevate a routine visit into an impactful experience and one that people remember long after they leave your building. Here are some tips for making the most of the experience.
2. ICYMI: Holiday Content Planning
It’s early in January, which means it’s time to start (loosely) filling out your editorial calendar for the year. Here’s some advice on how to handle the many, many holidays to choose from.
3. Spotted
It’s the recurring nightmare of most digital marketers: you send an email to the wrong list. It happened to the Savannah Bananas when they sent an offer to 44,000 fans instead of 4,000. Their response was one of the best examples of customer-centered marketing we’ve seen in a while.
4. Before We Go…
From the Pew Research Center: Teens, social media, and AI Chatbots 2025
“Roughly 1 in 5 U.S. teens say they are on TikTok and YouTube almost constantly. At the same time, 64% of teens say they use chatbots, including about 3 in 10 who do so daily.”
From PR Daily: PR Daily’s predictions for 2026
PR Daily has listed their predictions for what will change in the industry this year. Do you agree with their predictions?
From CNBC: From Netflix to Uber: How 8 top businesses used crisis to reinvent their companies
Nobody wants a crisis to strike, but the best leaders know how to leverage them to emerge stronger than before. Here is how eight companies did just that.
One last detail — could you please take a moment to forward this to a colleague who might be planning a big meeting?