Happy Holidays from The EO Report!
Newsletter #102
This Week:
Names Are Never Just a Label
Know Where You Came From
Just for Laughs
Before We Go…
1. What’s in a Name?
In communications, a name is never just a label.
It’s the first story you tell. It’s the shorthand people use to understand who you are. And it’s often the difference between being recognized and being understood.
That distinction matters, especially for mission-driven organizations.
Earlier this year, Clarity Channels Communications (the home of The EO Report) had the privilege of working with Connected Roots Care Center (CRCC) on a rebrand that seemed simple on the outside, but had a major impact on their identity: it gave meaning to a name that already carried trust. The project received the Nebraska Public Relations Society of America’s Paper Anvil Award of Excellence in Brand/Reputation management this past week, so we thought it was a great time to highlight the learnings from the project for all communicators.
2. Writing an Origin Story
It’s the holiday season, and for many of us, it’s a time of traditions and a time to remember where we came from and connect with our roots. We do this in many ways, like telling our best stories, cooking the family favorites, and engaging in time-honored activities.
Just as families rely on traditions to stay connected to their roots, it’s important for organizations to do the same. After all, it’s hard to know where you’re going without understanding where you’ve been.
And, here is an Origin Story we admire from Nebraska Early Childhood Collaborative.
3. Just for Laughs
Iykyk.
4. Before We Go…
From The Social Internet, Generally | Why is no one circling back?!
The time period from December 15th to the end of the year is colloquially referred to as the “circle back in the new year” period. It’s a time when not much gets done, because what’s the point when everyone is going on vacation? But this year, the internet has observed, the emails haven’t seemed to stop, leading to A LOT of content on the topic.
From CBS News | What makes for a great Christmas song?
Why do some holiday tunes endure more than others? Turns out, they have a lot of traits in common.
Here’s another reminder that it’s more important than ever to vet your sources and not believe everything you see on social media. Networks of bots pushing false information are becoming more prevalent than ever, as an independent investigation by Rolling Stone found.
Spread some holiday cheer that a communicator can relate to — forward The EO Report.