Lessons From Haunted Hydrology
Newsletter #91
This Week:
Get Hyper-Specific
ICYMI: Don’t Get Caught With a Hot Mic
Just for Laughs
Before We Go…
1. Find Your Niche: Spooky Lakes Month
When it comes to content, the temptation is to cast a wide net. Go broad, appeal to the masses, rack up followers. But those waters are crowded. The creators who stand out are the ones who pick a lane and stay there by offering something so specific that their audience can’t find it anywhere else. That’s where loyalty lives.
Take TikTok creator Geo Rutherford. She’s built an audience of 1.8 million followers around a single, unlikely niche: haunted hydrology. Every October, Geo delivers what her fans crave: Spooky Lake Month. For 31 days, she posts one video each day about a lake and its eerie lore, always beginning with the same hook: “Uhm, yes, hello, it’s Spooky Lake Month.”
2. ICYMI: Avoid a Hot Mess From Hot Mics
Whether you are a politician, a bureaucrat, a celebrity, or a spokesperson, hot mic slip-ups are a nightmare scenario for any organization. They are so common that several years ago, Time Magazine even compiled a “Top 10 Hot Mic Moments” list.
Here’s a practical safety plan to protect your organization from these preventable mistakes.
3. Just For Laughs
4. Before We Go…
From Max Brimelow: How Different Age Groups Engage With Content
Here’s a graphic for your toolkit: a breakdown on the best types of content to use by age group.
From Variety: Does AI actress Tilly Norwood need a publicist?
When an AI-generated actress appeared on-screen at the Zurich Film Festival, the reaction was instant. Questions abound: Should agents represent her? Should the industry instill practices to protect human creativity? But who’s not talking about it? Tilly Norwood, the AI actress in question.
From PR Daily: As the federal shutdown hits, clear communication becomes a survival strategy
“When business operations are curtailed, silence or reactive messaging can be interpreted negatively, so this is a time when organizations need to speak up. Businesses should plan for the short term now but they should also be discussing longer-term scenarios in case the shutdown isn’t quickly resolved. Proactive transparency about what is continuing, what is suspended and why, helps maintain stakeholder and employee trust.”
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