Looking Inward
Newsletter #118
This Week:
Does Your Team Have What It Needs?
ICYMI: We LOVB Volleyball
Spotted
Before We Go…
1.Equipping Your Team to Tell Your Story
As communicators, we love stories. It’s in our bones. We’re wired to share information that shifts perspectives, sparks ideas, and helps people see the world a little differently.
But in our drive to reach new audiences, we often overlook one of the most important ones: our internal audience. Our team.
These are the people who should be the most informed in order to effectively champion the organization. But often, they’re operating with different versions of the same story or incomplete information.
Here’s a simple thought exercise: If you asked everyone in your organization, “What do we do?” would you get the same answer from everyone? Would they use the same language? Would they incorporate your mission and vision? Would they speak strategically or tactically?
If you’re unsure or suspect the answers would vary widely, it’s time to invest in internal communications. And it starts with something simple: documentation.
2. ICYMI: Meet the Messenger: Karisa Malchow
Professional volleyball team LOVB Nebraska recently ended their season, and with it came the retirement of player Jordan Larson, one of the most decorated volleyball players in history. We know how much strategic communications work comes with such a moment, so we’re tipping our hat this week to Karisa Malchow, Vice President of Marketing for LOVB Nebraska. We’re revisiting our conversation with her in recognition.
3. Spotted
Here’s a chart from Silver Bulletin showing the accounts on X with the most engagement, sorted by their political lean.
4. Before We Go…
From Yahoo Finance: This billionaire wants to save America’s Newspapers. He thinks he’s found a way.
David Hoffmann believes he has found a strategy to make local papers not only survive but thrive by preserving cash while doubling down on what he calls “hyperlocal” content. “Every one of the 48 titles he’s bought since 2022 and owns outright through Hoffmann Media Group is making money.”
From Enrollify: How one post can wreck your brand and what to do about it
Though focused on the higher education industry, this podcast shares the importance of having a misinformation strategy.
Social media platforms have been facing an onslaught of legal woes recently. Will they cause marketers to invest less in advertising on their platforms? An analysis from Marketing Brew says the answer will lie in court decisions that could decrease their reach.
Another way to equip your team with what they need to communicate? Forward them The EO Report.