Nothing Beats a Jet2 Holiday
This Week:
The Viral Opportunity Marketers Dream Of
ICYMI: What Media Bias Charts Can (and Can’t) Do
Food for Thought
Before We Go…
1. Jet2’s Viral Moment Gone to Waste
It’s summer, and vacations are in full swing. And vacations come with mishaps. And since it’s 2025, those mishaps are often caught on camera.
Enter one of this summer’s hottest viral social trends: a collection of travel fails set to the unmistakable bounce of Jess Glynn’s “Hold My Hand.” The footage? Wipeouts, flailing pool dives, broken luggage, animal encounters gone wrong—every travel misadventure you can imagine.
And over it all, a voice promises, “Nothing beats a Jet2 holiday, and now you can save 50 pounds per person!”
If you’re American, the name Jet2 may not be familiar. The UK-based budget airline and travel company released their original commercial using the song back in 2022, but it’s become this summer’s soundtrack to vacation chaos. More than a million TikToks now pair the ad’s voiceover with travel calamity.
And what has Jet2 done with this boon? Well. Not much.
2. ICYMI: Navigating Media Bias
As communicators, we have a responsibility to guide audiences toward a deeper understanding of media. Bias charts can be a helpful tool to navigate diverse viewpoints, but they can also be an oversimplification of complex reporting.
3. Food for Thought
A segment where we share some bite-sized insights from communications experts.
4. Before We Go…
How does a company respond when the CEO and Chief People Officer (CPO) are embroiled in a viral crisis?
The CEO and CPO of Astronomer were caught on screen at a Coldplay concert, indicating an affair, and the company put out a statement after the moment went massively viral, taking about 24 hours to do so. Prior to the statement’s release, false statements appearing to represent CEO Andy Byron had been circulating.
The company then released an updated statement, sharing news about an interim CEO and indicating additional news would follow.
A final statement was issued over the weekend, updating stakeholders that the CEO had tendered his resignation and the plan for moving forward.
From Chartr: Substack got more traffic than the Wall Street Journal and CBS News in June.
Substack is a rapidly growing platform attracting top writers and independent journalists. Last month, Substack’s site visits outpaced The Wall Street Journal and CBS News. It’s yet another indicator that news consumption is changing – and fast.
From the Hollywood Reporter: Broadcast falls below 20 percent of TV use for the first time.
In another blow to traditional media, for the first time since Nielsen began tracking TV use by platform four years ago — and probably the first time ever, considering broadcast’s dominant place for much of television history — over-the-air networks accounted for less than 20 percent of viewing in June. The ratings service’s monthly Gauge rankings show broadcast at 18.5 percent for the month, down from 20.1 percent in May.
From People: An AI influencer is going viral for her Wimbledon posts.
Mia Zelu, an AI-generated social media personality known for her trendsetting fashion posts, is making waves online after sharing an Instagram photo that appears to show her at Wimbledon in London this year. The post has garnered over 50,000 likes—and sparked renewed debate about the implications of AI influencers, especially as many viewers didn’t realize Mia isn’t a real person.
Nothing beats a Jet2 holiday except sharing The EO Report with friends.