“The EO Report is the best communications newsletter out there.” -Someone, Probably
This Week:
How to Quote Responsibly in Your Content
ICYMI: How to Have Content Always At-the-Ready
Food for Thought
Before We Go…
1. Using Caution with Quotes
We love a good quote. When used well, they can carry the weight or set the tone of a whole campaign or message in just a handful of words.
They’re also incredibly versatile for content use. Whether it's a blog opener, the caption for a social graphic, or a tagline tucked into the footer of your newsletter, quotes can give your content credibility, emotion, or clarity. They’re like sprinkles on top of the ice cream – they give your content just a little extra pizzazz.
But here’s the thing: use the wrong quote, and you can tank the message—and your reputation—quickly. Here’s some advice on how to use them well, along with an example of how their misuse can go south.
2. ICYMI: You Need an Evergreen Content Library
Our top story this week reminded us of this previous EO Report article. Quotes are great for creating evergreen content your organization can roll out at a moment’s notice when you’re up against deadlines, out-of-offices, or even just writer’s block.
Whether they’re from a public figure or your organization’s leader, they can pack a punch with your audience.
Here are some tips for creating evergreen content your team can have at the ready.
3. Food for Thought
A segment where we share some bite-sized insights from communications experts.
You may have seen articles urging you not to thank ChatGPT for its work. But what does it think? We asked.
4. Before We Go…
From Pew Research Center: Few Americans pay for news when they encounter paywalls.
From the BBC: How an ad can both entertain and destigmatize long-held misinformation.
From PR Daily: 30 of the best AI prompts for better communications work.
“The best thing you could do with your time today would be to forward this newsletter to all of your communications and marketing friends.” - Someone, probably (again)