The Hiring Edition
Newsletter #84
This Week:
Does Your Company Make a Good First Impression?
ICYMI: What to Look for in a Comms Hire
Food for Thought
Before We Go…
1. Does Your Hiring Process Leave the Right Impression?
This article is guest-written by Amy Kirshenbaum.
Amy Kirshenbaum is the founder of ALK Marketing Strategy & Communications and an expert in healthcare marketing, specializing in lifecycle marketing and customer journey strategy, brand messaging, and customer support and experience.
As the saying goes, you get one chance to make a first impression. It’s true in life and in business.
Companies make first impressions every day. From potential customers and clients to strategic partners and key stakeholders, these impressions, favorable or not, are formed quickly and have lasting implications. A company that strategizes how to intentionally create a positive first impression is better able to lay the groundwork for a long-term relationship, paramount to any brand’s success.
But does this strategy extend to job candidates? They are potential employees after all, and their first impression of a company — and subsequent interactions — can be the difference between nabbing or losing top talent.
2. ICYMI: Hiring the Best and How to Think About Comms Roles
Here’s an article from the other side of the hiring coin.
Hiring for a communications role can be deceptively difficult. The field is vast—spanning everything from media relations to analytics to design—and organizations often expect a single person to be proficient in all of it. But the reality is that no one is an expert in everything. So, how do you hire the right person for your needs?
3. Food for Thought
A segment where we share some bite-sized insights from communications experts.
We’re sharing one that made us laugh this week. If you’re a marketer, there’s no shot that you escaped the Taylor Swift album drop content. It seemed like every brand jumped on the trend.
4. Before We Go…
PR Week: Best brand responses to Taylor Swift’s album release
Keeping with the above “Food for Thought” find, Taylor Swift is the ultimate marketing catnip. Whenever she makes a move, brands see an opportunity to tap into her massive fan base.
From Mediaite: Alarming New Study Finds Smartphones Ruining Our Brains at Unprecedented Speed
“In less than a decade, conscientiousness — the trait most closely linked to responsibility, follow-through, and self-control — has collapsed among young adults. For those aged 16 to 39, it’s not a gradual erosion; it’s a plunge from respectability into the low 30th percentile. Older adults (who aren’t addicted to smartphones), meanwhile, remain essentially unchanged.”
From Ryan Weitz on LinkedIn: An intern accidentally changed the brand handle’s name to her own.
When the intern at Sweet Loren’s accidentally changed the brand handle to “Ryan” on TikTok, she couldn’t change it back for 7 days per the social media site’s policy. The moment went viral, and Sweet Loren’s response is a lesson on how to turn a mistake into an opportunity.
From Jet2: A Jet2 Holiday Clothing Line
A few weeks ago, we published a story showing our disappointment that Jet2 had done almost nothing to own its mega-viral moment of the summer. They’ve finally responded with…a clothing line? Our take: womp womp. What are your thoughts?
Do we make a good first impression? If so, forward us to a team looking for solid comms advice!