Newsletter #148
This Week
You’ll Get ‘Em Next Time
ICYMI: Make It Easy to Cover Your Story
Spotted
Before We Go…
1. A “No” Isn’t Necessarily a “Never”
Media relations is a tough job. You know your event or initiative is newsworthy, but with newsrooms shrinking, competition for coverage is getting tougher than ever.
Sometimes, no matter how good your pitch is, the answer from a newsroom is going to be “no” or even radio silence.
It’s easy to get discouraged, but here’s something worth remembering: A “no” isn’t necessarily a “never.”
Here are three reasons you may not get the story this time, and how you can secure coverage for the next big thing.
2. ICYMI: The New Job of PR
Here’s a perfect pairing to our feature story this week. Journalists are busier than ever, trying to juggle doing more with less. That means your job as PR person is to make it as easy as possible to cover your story. Here’s how to do it.
3. Spotted
On Tuesday, November 3, shortly before the polls closed, an Omaha-area news station posted that they had just finished running their final political ad of the election cycle. Even they were relieved that the barrage of ads had come to an end.
4. Before We Go…
From Megan Bungeroth on LinkedIn: How personal should your posts get?
How much should you disclose in a LinkedIn post about your personal life? You want to appear relatable, but you don’t want to cross the line of sharing too many details. We love this chart created by Megan Bungeroth to show you exactly where that line is.
From Antonio Esparza on X: How the Talarico campaign generated 3 billion views on social media
According to the Talarico team, their success on social media centered on storytelling in a vertical video format. This is the new social playbook for campaigns.
“Salon, one of the early internet’s pioneering publications, is closing after more than three decades, the outlet announced on Thursday…Founded in San Francisco in 1995, Salon said its output ‘helped pioneer a form of journalism that would come to define an entirely new era of publishing.’”