You’re Reading an Award-Winning Newsletter
This Week:
The Importance of Having Ready-to-Go Content
The AMA Pinnacles Recap
The One Thing
Before We Go…
1. You Need an Evergreen Content Library
It’s hard to take time off when you’re a communications pro – especially on a small team. It’s the nature of our business. With channels that are on 24/7, it can sometimes feel like you’re expected to be, too.
But there are some easy steps you can take to relieve the pressure of generating interesting and new content, even when you’re supposed to be unplugged – or even just when you get tied up working on a more urgent project.
This is where an evergreen content library can come in handy. Evergreen. Always relevant. Always accurate. Ready to go when you’re not.
2. The EO Report Wins Big at the AMA Pinnacles
We love pulling this newsletter together each week to keep you updated on communications news, insights, and strategy.
And we also love hearing from readers that they think the newsletter is a valuable resource. So we were thrilled last week when The EO Report earned the Pinnacle Award (the top prize!) from a panel of industry peers at the American Marketing Association Awards Gala.
Thank you for your support and for sharing The EO Report with your networks. We have big plans for our little publication, and we can’t wait to show you what’s next!
We also want to congratulate colleagues whose projects earned top recognition including the Avenue Scholars' 2024 Impact Report and Communities for Kids' Early Years Report.
3. The One Thing
Each week, we’ll share one task that takes about five minutes to complete and can make an impact on your communications strategy.
We’re taking a cue from our top story this week.
Your Task This Week: Spend 5 minutes writing a couple of evergreen content posts.
4. Before We Go…
From the New York Times: The ice bucket challenge was one of the most impactful, viral fundraisers of all time. A group of college students is trying to revive it.
From the Washington Post: What is clipping? How viral videos shape public discourse.
From Mia Foden on LinkedIn: Em dashes, en dashes, and hyphens – and how to use them.
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