Your Temporary Spokesperson
This Week:
A Big Gamble from Astronomer
ICYMI: How to Handle a Crisis Internally
Food for Thought
Before We Go…
1. Was That Gwyneth Paltrow Video a Good Idea?
By now, most of us have heard about the “Coldplay affair drama,” where Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot were caught canoodling, broadcast live on the concert’s jumbotron.
According to Axios Communicators, in the wake of the scandal, Astronomer hired creative agency Maximum Effort (founded by Ryan Reynolds) to produce a tongue-in-cheek ad featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.
In the spot, Paltrow is named Astronomer’s “temporary spokesperson,” poking fun at the situation while introducing the company’s products and upcoming events.
Was it a good idea? Here’s our take.
2. ICYMI: The Critical Role of Internal Communication During a Crisis
As they navigate this public turmoil, there is no doubt that Astronomer is also facing a great deal of internal crisis during this time. Here’s a throwback article with some important reminders about navigating internal communications during turbulent times.
3. Food for Thought
A segment where we share some bite-sized insights from communications experts.
4. Before We Go…
From CNN: What has America learned from the Sydney Sweeney incident? We asked the experts.
American Eagle recently launched an ad campaign featuring Sydney Sweeney that leaned on a pun that pointed to Sweeney having good jeans/genes. The company immediately faced backlash, with many accusing American Eagle of having an underlying tone of racism or eugenics by using Sweeney, who is white, blonde, and traditionally beautiful. This weekend, American Eagle posted a response.
From PR Daily: Phrases NOT to use in your internal comms.
Nothing erodes trust on your team faster than bad internal communications messaging. Here are some phrases that employees are begging executive leadership to stop saying.
From Social Media Today: Instagram provides an overview of when to use different post types.
We love anything that helps us work smarter instead of harder. Instagram recently released an infographic that shared the best types of content for talking to audiences in the various customer stages.
We’re happy to be your temporary spokesperson on all things marketing. Forward us to a colleague we should chat with.