Resource Hub for Strategic Communication Professionals
Looking for guidance? Explore our strategic communications topics in the categories dropdown below and use the search bar to quickly find relevant articles.
Storm Response Excellence: A Leader’s Internal Email Praises OPPD and Models Great Comms
I received the note below from Omaha World-Herald alum and Comms Pro Erin Grace sharing her praise for Omaha Public Power District’s (OPPD) communications to clients following a wind storm that took out power to over 200,000 homes, some for over a week, with highs in the 90s.
Critical Thinking Breaks the Vice President Selection in 2000
As we await Vice President Harris’ selection of her running mate, here is a story from the archives that involves incredible journalistic critical thinking and reporting.
Strategic Comms Missteps and Tech Failures: A Tale of Two Scenarios
While technology can amplify messages and streamline information dissemination, its improper use or technical failures can lead to significant miscommunications or even security risks.
Sticky Business: When Brands Should (or Shouldn’t) Enter Political Arenas
Sticker Mule, a well-known and successful custom sticker company, took an unexpected dive into political waters last week by sending a political message to its customers after the attempted assassination attempt on former President Donald Trump.
Taylor Swift’s Public Relations Lead Scores High, Why?
Taylor Swift’s PR Mastermind: What’s Tree Paine’s Winning Formula?
Update: Scottie Scheffler’s PR Response
The conclusion to Scottie Scheffler’s visit to Kentucky.
Clarity Rating: Scottie Scheffler
Scottie Scheffler, #1 ranked golfer in the world, was arrested before the 2024 PGA Championship. What can we learn from his communications strategy?
Interview with a Pro…and Author: Monique Farmer
An interview with Monique Farmer, author of Chart Your Path and founder of Avant Solutions.
Deep Dive: Chick-fil-A’s Loss is Shake Shack’s Gain
A case study: how Chick-fil-A capitalized on a Shake Shack snafu.
PRSA Resources
Explore the comprehensive resources offered by PRSA to help public relations professionals navigate complex issues, stay updated on trends, and access valuable tools.
